Cerrutis oceanic spring
Lola Saab talks to Cerrutis artistic
director, Zoran Bosanac, after the springsummer 2012 menswear
show in Paris, about the companys design direction and what
the brand means to him
PHOTOGRAPHS COURTESY CERRUTI
WHAT BEGAN as a family business has
transformed into a globally recognized label.
Italian designer, Nino Cerruti, founded the wonderfully
stylish, luxurious and elegant house of Cerruti in the beautiful
city of Paris in 1967. Born in Biella in the northern region of
Piemonte in Italy, he was bound to be an innovative stylist who
would attract the general public with his creatively chic designs.
Ninos grandfather had founded a textile mill in 1881 called
Lanificio Fratelli Cerruti based in Cerrutis hometown. This
first step was a leap into the world of fashion representing stylistic
designs. While 1967 marked the beginning of Cerruti menswear, Cerruti
Woman was launched in 1976.
Currently, Cerruti is also known for its sunglasses,
watches and even a number of fragrances, with the first scent launched
The Cerruti label has different sub-labels and categories;
Cerruti, Cerruti 1881 and 18CRR81,
the sportswear label. Each line contains a personal touch of class
and style that men and women can embrace, aimed for both formal
and casual events.
On June 25, 2011, during Pariss menswear fashion
week, we landed back in the place where it all began, at the recently
renovated 3 place de la Madeleine in the centre of Paris, to attend
the Cerruti springsummer 2012 fashion show.
As the show was about to begin, the bright lights went
off and the serene sound of an ocean made its way in. As spectators
impatiently waited for the show to start, a musical beat resonated
to announce the entrance of the first look on the runway. A boost
of energy entered the area like a breeze of fresh air. The room
suddenly lit up, lights beamed off of the walls and the surrounding
mirrors. The looks were elegant, the cut and creations perfectly
formed, blending an intense manly look with a highly fashionable
feel. The colours reflected various shades of blue, white, grey,
silver, black and some brown.
The collection was considerably comfortable and fantastically
flowing. A number of looks were presented to fulfil every mans
tastes. Suits were well fitted and shaped to emphasize a confident
and manly look. A simple light blue V-neck sweater accompanied a
pair of dark blue pants, revealing a shift from a businessman look
to a more casual appearance. The rope motifs on silk material gave
the audience the impression that they were out at sea.
Natures fierce beauty played a vital role in the
show. As one look was followed by another, the ocean effect constantly
continued to make its way through.
After the show, we caught up with Cerrutis artistic
director, Zoran Bosanac. He sat with us and gave us a deeper perspective
of the new collection and provided us with his own idea about fashion.
Lucire: Can you tell us about the designs and the different
shades of colours that are featured in this collection?
Zoran Bosanac: We were [inspired] by the Atlantic Ocean
and the colours are also very oceanic from a senselight sense,
dark senseand then there are all types of blues: light blue,
deep blue, navy and very dark blue. That was a basic point of the
We found a photo from the archives with
Cerruti, in the mid-70s on the beach and he had some printed
pants. We reworked that type of print for the show, so you see the
results with the sailor prints
How long did the collection take to prepare?
The gap between winter and summer is a little bit shorter, so you
always feel like you didnt have enough time.
How do you feel about this collection?
In a moment like this, after the show, it is very difficult to
speak in the objective. This season, having a really great pleasure
to prepare the collection is the most important thing, after the
result is seen in all of this. Anyway, collections are aimed to
sum up the mood of the moment in general of fashion. Cerruti was
never really about fashion; it was more about the style, so we always
try to keep it still like this.
We are completely into the comfort [of the clothes].
It is one of the most important things
effortless and comfortable.
What is your perception about fashion today?
Let us say that everything is more global. My feeling is that people
are not really enthusiastic about fashion as, let us say, twenty
years ago, but there is something new emerging which is really the
style of the life and this luxury
Luxury is really something
today that is very difficult to define. Times are really changing
very fast, which is why we are trying to keep the label out to fashion
more into the terms of style.
You know there are a lot of changes like in the mid-90s,
big groups, internet
I think something changed profoundly
How would you define the Cerruti brand?
So that the garment is to express the personality of the person
who is wearing it, I would not like to overshadow it. This is the
Lola Saab is Paris editor of Lucire.
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