The global fashion magazine June 22, 2024 

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The new generation

LIVING Twenty twenty-two could be a year where some luxury brands break free of previous limitations, and charge optimistically into the future with new concepts

From the January 2022 issue of Lucire KSA




Exploring Saudi by sea

Aman takes its brand to the seas in a joint venture with Cruise Saudi, in which the Kingdom of Saudi Arabia’s Public Investment Fund is a shareholder. Project Sama sees the luxury retreat specialist showcase its brand values of privacy and hospitality in 50 suites, each with a private balcony, on a 183 m (600 ft) vessel. There will be an all-day restaurant, spa, Japanese garden (above), two helipads, and the Beach Club, with access to the water at the stern. Aman has designed the vessel in partnership with SINOT Yacht Architecture & Design.

The joint venture has been signed between Cruise Saudi’s managing director, Mr Fawaz Farooqui, and Aman’s CEO, Mr Vlad Doronin. Project Sama is expected to launch in 2025.


Hanging diamonds

Model and actress Rebecca Romijn found clunky settings distracting from the beauty of loose diamonds. She wondered if it was possible to have them hanging from a chain without a setting, but initially, the technology wasn’t there. Come 2018 she was able to find manufacturers who could make a gold chain with a hanging solitaire diamond, sans setting, and created a range around them. The Charlie Dolly range, named after Romijn’s daughters, includes this pear pavé chevron ring (US$2,145), marquise sapphire necklace with four round-cut diamonds (US$2,010), mini-hoop earrings (US$2,025). At


A new era

Geely’s Lotus unit has taken its new Emira on to its proving grounds at Hethel, Norfolk, England, showing the performance of its new sports. Announced in July, deliveries begin in the spring, initially with Lotus’s 3·5-litre V6 supplied by Toyota, then with a new turbocharged 2·0-litre four powered by AMG from summer—Lotus’s first new sports car engine for over a decade. Power output is between 360 and 400 bhp at launch, with 0 to 100 km/h in under 4·5 s. Top speed is expected to reach 290 km/h. And Lotus expects it to be light, with a target weight of 1,405 kg. Retailers are taking orders, with the final retail price at under £60,000 in the UK.


A little luxury

L’Oréal Paris Age Perfect Cell Renewal Midnight Serum is the French giant’s new luxury night serum, boosting skin renewal overnight with hyaluronic acid, vitamin E, and a patented antioxidant derived from bitter orange. It is made without parabens or mineral oil, and allergy-tested, The company says skin will feel more refreshed even after just one use, and over time, wrinkles are smoothed and skin looks firmer. Priced at US$43·99 in the US, A$59·95 in Australia. •





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