FASHION You’d be hard pressed to find a watchmaker who has CSR and transparency better built in to their every activity than the Danish company Nordgreen
How refreshing to connect to a watchmaker that places its corporate social responsibility and transparency front and centre of its activities. Nordgreen, of København, does just that, showing everything on its website from its carbon offset (in 2020, the company emitted 663 tonnes which has been offset through the Burgos Wind Project), to plastic offset (partnering with Cleanhub, the company is currently collecting plastic waste equivalent to its usage). Despite using Chinese manufacture, the company says the factory is Danish-owned, with conditions up to Danish labour practices, while Nordgreen also has the certificates you’d expect: GOTS (Global Organic Textile Standard) and GRS (Global Recycling Standard). There’s even a website dedicated to its Giving Back programme, at nordgreen-csr.com.
The company has additional efforts, such as its Nordgreen × Mathilde Gøhler collaboration, resulting in the Unika line. For every purchase of one of the watches in this collection, they’ll donate one month of clean drinking water to a child in a children’s village in Kenya supported by My Foundation, which Gøhler set up with her other half, music producer Remee S. Jackman, along with investor Christina Rind Helsbro and concept developer Camilla Natascha Nivaro Holm.
The watches exhibit a clean, Scandinavian design. The Unika watches have a minimalist face, connecting to elegant, interchangeable straps. Even Nordgreen’s Pioneer chronographs have a restrained appearance, with non-contrasting subdials—winning them the 2020 Red Dot Award for Design.
It’s a chance to not only get a stylish watch, but to support a company that gives back, and has a commitment to making a zero environmental impact. Check out more at nordgreen.com. •
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From the September 2021 issue of Lucire KSA