Lucire
The global fashion magazine May 19, 2024 

Retail royalty

FASHION Royalty, international politicians, and celebrity—all have gravitated to Maharani of Jodhpur. Stanley Moss makes the introduction

 

 

Mick Jagger
Top: Yes, that is Mick, surprised at Maharani’s shelves of pashminas. Above: The then-HRH Duchess of Cornwall, now HM the Queen Consort, with Mr Jain.

 

For the seasoned India hand, a visit to Jodhpur always includes a final swoop through the vast salons of the Maharani warehouse located on the outskirts of town. Everybody goes there, Mick, Camilla, Angelica. They might be browsing the vast ground floor filled with literally everything in the world you could possibly imagine. They might be arranging to ship home handicrafts, a bedframe or antique door, a metal Ganesha, wood figurines or some wild ceramic object. But the real treasures reside underground in an expansive basement warren replete with room after room of pashmina and silk shawls and wraps, textiles, rugs, and outrageous attire, all accessibly priced. Nobody who has visited downstairs ever leaves Maharani with empty arms.

The other Maharani experience happens online, where visitors are certain to discover fashion accessories and items “inspired by” recognizable fashion names like Hermès, Etro, Armani, Bruno Cucinelli, and Loro Piana. These items don’t carry the actual labels, but could very well be overstocks or factory seconds which never quite made it to the branded stores. The discounts are extreme. For a current view, continually updated, see www.maharanishopping.com.

Maharani reliably ships internationally. You can score some excellent deals, even with the added freight, even with expedited delivery. Discounts abound. •

 

 

Stanley Moss is travel editor of Lucire.

 


Sting and Joanna Lumley know where to shop when in Jodhpur

 

 

 

Related articles hand-picked by our editors


A hidden gem

Un joyau caché
Riveka Thevendran talks to Ridu Varshini, whose MustHaves label is earning it a following on Instagram, where she both showcases and retails her designs
First published in the March 2022 issue of Lucire KSA
Riveka Thevendran s’entretient avec Ridu Varshini, dont le label MustHaves lui vaut d’être suivi sur Instagram, où elle présente et vend ses créations
Dans le numéro du mars 2022 de
Lucire KSA

 


Pooja Hegde curates Forever New’s spring–summer 2023 collection

The Telugu-, Hindi- and Tamil-speaking actress additionally models in the campaign, featuring floral prints and bright, tropical colours

 


Harajuku makes its move to the next level

Yuka Murai gives an in-depth look at the Harajuku fashion movement, which has spawned a number of events that have been driven by people, rather than big brands