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Pooja Hegde curates Forever New’s spring–summer 2023 collection

The Telugu-, Hindi- and Tamil-speaking actress additionally models in the campaign
March 28, 2023/11.47

Australian label Forever New has launched its spring–summer 2023 collection with its brand ambassador, Pooja Hegde. The actress has curated the collection for the Indian market, featuring floral prints and bright, tropical colours. Breezy, light and feminine, the collection features details like blouson, puff, frilled and balloon sleeves, ruching, and shirred waists. Colours include summery shades of pink, yellow and blue.

Hegde noted, ‘As someone who shares Forever New’s vision for elegance and sophistication, I’m thrilled to announce their latest collection which perfectly embodies the brand’s ethos. With passion for quality and style, I can confidently say that this summer collection is a must-have for every woman who wants to make a statement.’

The collection can be found at Forever New retail stores, at, and on Instagram at @forevernew_india.

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Filed by Lucire staff