Lucire
The global fashion magazine October 7, 2022 

‘Ordinary people’ model Malo Cashmere’s autumn–winter 2022–3 collection

September 29, 2022/22.32

  In the vein of Dove’s Real Beauty campaign, Malo Cashmere has used what it calls ‘ordinary people’ to model its autumn–winter 2022–3 collection, dubbed Authentic Charme. The Florentine house wanted a natural look to show off its latest collection, emphasizing that this season’s offerings are multi-purpose, suiting all occasions and body shapes. It also […]

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Jordyn Woods curates a collection for Shein

September 19, 2022/23.46

  US model and reality show star Jordyn Woods has teamed up with Chinese online retailer Shein, presenting a curated collection. Previously Woods had collaborated with Boohoo.com on a clothing line, and with her friend Kylie Jenner on a cosmetics’ collection. The Shein × Jordyn Woods collection for autumn–winter 2022–3 has been inspired by the […]

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Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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Arnold & Son announces Luna Magna Ultimate II, limited to eight examples

September 1, 2022/12.24

  Arnold & Son fans might love the Luna Magna Ultimate II even more, with its blue–green Paraíba tones and PVD-treated ruthenium crystals. It’s based on Arnold & Son’s three-dimensional moon model, with a 44 mm diameter case made from 18 ct white gold and studded with 7·62 ct diamonds. Surrounding the watch are 112 […]

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