Lucire
The global fashion magazine August 13, 2022 

Protest shows spring–summer ’22 as it advances its sustainability goals

April 21, 2022/11.30

  Dutch brand Protest has been promoting its green credentials lately, with its Green Up initiative. The company says it has divided its journey to sustainability into achievable milestones, with new fabrics and a greater proportion of its range made from recycled fabrics this season. Protest has increased its use of recycled polyester, made from […]

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Tash Sultana becomes New Balance’s latest ambassador

December 14, 2021/21.59

  Multi-platinum-selling Australian musician and music producer Tash Sultana has been named New Balance’s latest brand ambassador. ‘I have never collaborated with a brand before because nothing felt right to align myself with until I was approached by New Balance,’ said Sultana in a release. ‘I feel this has come at the right time. This […]

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YY Nation launches sustainable Legacy Footwear Collection, with lower carbon footprint

December 3, 2021/1.51

  YY Nation, a New Zealand footwear company, launches its Legacy Footwear Collection in New Zealand and the US, presenting its gender-neutral and sustainable sneakers following a successful Kickstarter campaign in 2020. Made from a combination of wool, bamboo, pineapple husk, recycled post-consumer plastic, algæ and sugarcane, the collection, which took three years of intense […]

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Dr Martens and Lazy Oaf team up for fourth collaboration

November 24, 2021/3.22

Katie Silvester   As Lazy Oaf celebrated its 20th anniversary in 2021, the lifestyle brand founded in a north London garage and standing firm on its anti-fast-fashion principles, marks its fourth collaboration with Dr Martens—a long way from its roots selling painted T-shirts from a single stall in east London. Founder Gemma Shiel notes with […]

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