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In brief: Gerry Weber jeans, Lily Arkwright donates to UNICEF, celebs promote gambling games


News
Brief news items as we head toward Christmas: Gerry Weber shows the breadth of its denim range, Lily Arkwright keeps up its donation programme, and Playtika entices people to play gambling games on the Iphone and Android
December 22, 2023/22.27


Gerry Weber denim
Gerry Weber denim
Gerry Weber denim
 
Gerry Weber is finishing up the year by showing its denim range, where most styles are catered for: wide-leg, cropped flares (they’re back), slim fit, skinny, and mom fit.

The jeans are more sustainable, says the company, with high-quality materials and advanced washing. The Wise-Wash jeans use half a glass of water per pair.

The wide jeans are 92 per cent cotton, 6 per cent elastomultiester, and 2 per cent elastane; flared ones are 89 per cent polyester, 11 per cent modal, and 3 per cent elastane. The slim fits are 97 per cent cotton and 3 per cent elastane, while the mom fit jeans have 84 per cent cotton, 15 per cent recycled polyester, and 1 per cent elastane.

Ethical jeweller Lily Arkwright, who uses lab-grown diamonds, has donated 5 per cent of profits from its post-Thanksgiving Day sales to UNICEF for the fifth consecutive year.

Mobile gaming company Playtika has secured a bunch of celebrities to promote its gambling-themed wares (Bingo Blitz, Solitaire Grand Harvest, World Series of Poker, and Cæsar’s Slots): Sarah Jessica Parker, Drew Barrymore, Jason Alexander, and Ty Pennington. Each appears in their own 30 s spot, all of which can be found on YouTube. The campaign breaks on Boxing Day.
 
Gerry Weber denim
Gerry Weber denim
Gerry Weber denim
Gerry Weber denim
Gerry Weber denim


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