Lucire
The global fashion magazine October 7, 2022 

Jordyn Woods curates a collection for Shein

September 19, 2022/23.46

  US model and reality show star Jordyn Woods has teamed up with Chinese online retailer Shein, presenting a curated collection. Previously Woods had collaborated with Boohoo.com on a clothing line, and with her friend Kylie Jenner on a cosmetics’ collection. The Shein × Jordyn Woods collection for autumn–winter 2022–3 has been inspired by the […]

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Enlever le pied de l’accélérateur

August 8, 2022/4.19

Les consommateurs ont beau dire qu’ils n’aiment pas la fast fashion, la réalité est que des plateformes comme Shein gagnent des millions, la génération Z constituant un marché souvent coopératif, écrit Jack Yan […]

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Nike withdraws Run Club app from mainland China

June 8, 2022/10.29

Nike says it will cease to operate its Nike Run Club app in the mainland Chinese market from July 8. The app, which tracked exercise activity and allowed users to compare their figures to their friends’, had over 8 million users in the People’s Republic of China. Nike says it will replace the app with […]

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New book steers readers through the world of haute and luxury brands

April 7, 2022/1.28

  Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]

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Chinese state TV to launch US-developed AI anchor

March 24, 2022/9.49

  It’s Max Headroom in real life, but at a far more sophisticated level: the People’s Republic of China’s state TV channel CCTV says it has an AI anchor called Wang, who will appear in one of its programmes in March. Wang will be used in news and economy programmes on the channel this year. […]

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Naersi teams up with Madame Figaro Mode for editorial on woman power

March 15, 2022/10.57

  Chinese brand Naersi has teamed up with Madame Figaro Mode to promote women and their influence, and to explore issues of identity and female power. The five women include Li Jing, TV host and producer; Tang Limei, marine geology scientist who reached 2,774 m underwater in a submarine; Xu Lingling, lawyer and blogger; He […]

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Karl Lagerfeld’s spring–summer 2022 collection launches in China

March 7, 2022/13.19

  Karl Lagerfeld’s spring–summer 2022 collection has been launched in China, blending a rock-chic style and French elegance. Dubbed Life 2·0, it draws inspiration from the elements of nature—land, air, fire and water—with its prints, fabrics and colour schemes. Floral and zebra prints also mark out this season, as seen on parkas and silk dresses. […]

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