Lucire
The global fashion magazine July 26, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Enlever le pied de l’accélérateur

August 8, 2022/4.19

Les consommateurs ont beau dire qu’ils n’aiment pas la fast fashion, la réalité est que des plateformes comme Shein gagnent des millions, la génération Z constituant un marché souvent coopératif, écrit Jack Yan […]

Read more



Nike withdraws Run Club app from mainland China

June 8, 2022/10.29

Nike says it will cease to operate its Nike Run Club app in the mainland Chinese market from July 8. The app, which tracked exercise activity and allowed users to compare their figures to their friends’, had over 8 million users in the People’s Republic of China. Nike says it will replace the app with […]

Read more



New book steers readers through the world of haute and luxury brands

April 7, 2022/1.28

  Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]

Read more



Chinese state TV to launch US-developed AI anchor

March 24, 2022/9.49

  It’s Max Headroom in real life, but at a far more sophisticated level: the People’s Republic of China’s state TV channel CCTV says it has an AI anchor called Wang, who will appear in one of its programmes in March. Wang will be used in news and economy programmes on the channel this year. […]

Read more



Naersi teams up with Madame Figaro Mode for editorial on woman power

March 15, 2022/10.57

  Chinese brand Naersi has teamed up with Madame Figaro Mode to promote women and their influence, and to explore issues of identity and female power. The five women include Li Jing, TV host and producer; Tang Limei, marine geology scientist who reached 2,774 m underwater in a submarine; Xu Lingling, lawyer and blogger; He […]

Read more



Karl Lagerfeld’s spring–summer 2022 collection launches in China

March 7, 2022/13.19

  Karl Lagerfeld’s spring–summer 2022 collection has been launched in China, blending a rock-chic style and French elegance. Dubbed Life 2·0, it draws inspiration from the elements of nature—land, air, fire and water—with its prints, fabrics and colour schemes. Floral and zebra prints also mark out this season, as seen on parkas and silk dresses. […]

Read more



In brief: Zegna shows latest Triple Stitch Sneaker; Lilysilk débuts spring ’22

February 24, 2022/16.58

  Zegna’s new unisex Triple Stitch Sneaker has been updated once again for the latest season, and the design seems more relevant than ever. It’s a shoe that suits leisure, work and travel applications, and complements both formal and casual clothing. There’s even a variety of materials, from canvas and soft suede to grained leather, […]

Read more



Guess Watches launches three models for the lunar New Year

January 14, 2022/12.49

  Guess Watches has launched a collection for the upcoming lunar New Year in the Chinese market. The company says it combines the hallmarks of past Guess designs with an eye toward the future, with an avant-garde style blending its traditional motifs. What we do see with the hero model is an attractive 34 mm […]

Read more