Lucire’s first licensed edition was Lucire Romania, with a first issue in May 2005. Jack Yan looks back at a decision by a brave, confident, outward-looking Romanian company […]
Twenty years ago: Lucire Romania launches

Twenty years ago: Lucire Romania launches
Lucire’s first licensed edition was Lucire Romania, with a first issue in May 2005. Jack Yan looks back at a decision by a brave, confident, outward-looking Romanian company […]
Hongqi eyes international markets and looks to collaborations
China’s oldest luxury car brand wants its sales to continue increasing, with new models and a ‘shared-value mobility union’ announced at Auto Shanghai 2025 […]
Continuing a 21-year tradition, Stanley Moss’s 2025 Global Brand Letter released
For your enjoyment and contemplation, Stanley Moss delves into the world of branding for another welcome edition, while Ernest Hemingway’s A Farewell to Arms returns in the form the author intended […]
Two decades in print, 27 years online
Jack Yan looks at the events that led up to Lucire first appearing in print for retail sale, this month, 20 years ago […]
Triptii Dimri is Forever New’s global ambassador
Australian-founded brand signs Bollywood actress to be its newest face, appearing in five regions […]
The traditional celebrity is still with us, with legacy media playing a bigger role
The celebrity is far from dead, not supplanted by influencers—in part because the World Wide Web has been plagued with bots, and Google has failed to stem their tide, writes Jack Yan […]
Kim Kardashian collaborates again with Beats; Mellerio’s NYC pop-up; Dyson releases serums
Chinese shoppers have a chance to get the latest Kim Kardashian collaboration with Beats; New Yorkers can discover Mellerio’s history at Bergdorf Goodman; while Kiwis can get their hands on Dyson’s latest releases—serums for the hair […]
New life for Royal New Zealand Ballet’s Swan Lake
The Royal New Zealand Ballet restages Swan Lake, breathing new life into the ballet, and honouring the career of late choreographer Russell Kerr, writes Jack Yan […]
Behind the scenes with Lucire founder and publisher Jack Yan, with an appeal for a family in Gaza, the difficulties of becoming an Amazon seller, and the hopelessness of AI-written stories […]
Stanley Moss releases his latest Global Brand Letter
Travel editor Stanley Moss has released his latest edition of his long-running Global Brand Letter […]