Lucire
The global fashion magazine March 28, 2023 

Lily James fronts new campaign from Natural Diamond Council

/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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Nike withdraws Run Club app from mainland China

June 8, 2022/10.29

Nike says it will cease to operate its Nike Run Club app in the mainland Chinese market from July 8. The app, which tracked exercise activity and allowed users to compare their figures to their friends’, had over 8 million users in the People’s Republic of China. Nike says it will replace the app with […]

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Welcome to our 25th anniversary year

January 3, 2022/12.30

  This year, 2022, marks our 25th anniversary. It is a landmark, and we’ve been incredibly blessed to have made it to a quarter-century. When I started Lucire I had hoped it would be around in 2022 and beyond, but I couldn’t have foreseen the many changes on our planet over the last 25 years. […]

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Net-à-Porter holds first menswear day at its Tmall Luxury Pavilion store

April 13, 2020/10.22

Net-à-Porter had its first menswear day on its Tmall Luxury Pavilion shop on April 10, giving Chinese buyers a chance to check out what’s in trend for spring 2020.    Since joining Tmall in September, Net-à-Porter has had plenty of attention from fashion-conscious online shoppers, and the menswear day sought to build on that, and […]

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