Lucire
The global fashion magazine February 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The new Zinio edition, downloadable now

October 6, 2007/13.18

Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23.    Last week, we uploaded issue 24, which took a tad longer […]

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The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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This looks familiar

September 30, 2007/12.28

Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog:    That’s Gemma Ward again in the centre. At least it’s part of the same […]

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Welcome to Vogue India: it’s about time

/4.39

  As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]

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Lucire does a special Zinio edition

September 24, 2007/12.44

To complement the next printed Lucire, there will be a special edition in Zinio, which I am quite excited about.    As many of you know, you can purchase and download a digital replica of the print edition of Lucire via Zinio. Instead of the 164 pp. edition that we print, the Zinio edition of issue 24—which is […]

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A new World order via China

September 21, 2007/7.53

One of my favourite Fashion Week experiences was a walk in the rain to the World workroom. It had been entirely spontaneous; I had rung them up quite restless and bored, dying for some good conversation. They did not disappoint.    I was greeted by one very interesting Benny Castles, and was taken in with open […]

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Make poverty history, Ladybrille– and Lucire-style

September 19, 2007/12.22

[Cross-posted] I was honoured to be interviewed by Uduak Oduok, lawyer, fashion model and journalist, for Ladybrille. Lucire readers may remember Uduak as the writer of a piece in an earlier issue on a fashion show in Nigeria, and I was honoured to be her subject this time.    Years ago, I was inspired by […]

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Lucire editorial, September 11, 2001

September 12, 2007/1.49

Let the healing begin Lucire, September 11, 2001 Today we suspend our New York activities in light of the attacks on the United States. And we know many of you are turning to us for our thoughts. I have my thoughts on what this all means.    First, we send our deepest, most heartfelt sympathies […]

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Claudia Schiffer: it’s harder for supermodels today

September 6, 2007/11.05

Left: A perfect example of the global fashion story: Claudia Schiffer herself modelling H&M, as featured in Lucire in 2000. Photographed by Max Vadukul. I’m glad someone agrees with me when I said earlier that the great global fashion stories seem to have deserted us—unless you drag in a supermodel from the 1980s or 1990s. And […]

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