The global fashion magazine May 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Make poverty history, Ladybrille– and Lucire-style


September 19, 2007/12.22

[Cross-posted] I was honoured to be interviewed by Uduak Oduok, lawyer, fashion model and journalist, for Ladybrille. Lucire readers may remember Uduak as the writer of a piece in an earlier issue on a fashion show in Nigeria, and I was honoured to be her subject this time.
   Years ago, I was inspired by Simon Anholt’s Brand New Justice, a book that emphasized that brands, not monetary hand-outs, help poorer nations out of their predicaments and allow them to raise their incomes. Simon’s viewpoints have held ?rm and many from his research found their way into the Medinge Group’s ?rst co-authored book, Beyond Branding.
   By this time, I was heavily in to branding and CSR, and I attempted to set up a forum that would connect ?rst-world advisers with entrepreneurs in less wealthy nations. Sadly, we never got proper ?rst-world support—not enough people willing to give their time—and I admit it was one of the things we didn’t look after properly while we had some dif?cult staffers at Lucire creating internal problems.
   It was very much the third world’s loss as we had a few entrepreneurs sign up. But I have always taken the opportunities to extend some of those early-2000s ideas and appearing on the Ladybrille blog–zine was an ideal way to help speci?cally African businesspeople involved in this rather crazy fashion world. I hope I have contributed to helping them with my interview answers.
   Most importantly, the Ladybrille site attempts to do what I could not do with my forum: provide intelligence for entrepreneurs so they can raise their businesses and communities toward greater incomes, addressing this planet’s rich–poor gap. It is a noble goal that Uduak has set herself—and she has the courage and passion to succeed.
   The interview was done piecemeal since I could not spare a solid time period to answer Uduak’s questions, so please excuse any changes in expression or style. The URL is

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