Lucire
The global fashion magazine May 28, 2022 

Kate Moss enters the metaverse with avatar on mobile fashion game Drest

Filed by Lucire staff/March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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Publisher’s picks: a selection of our favourite Lucire print covers

Filed by Jack Yan/March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

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In brief: Malo goes yellow; Boots brings back 17; GHD brings back its original; Saks on Tiktok

Filed by Lucire staff/February 17, 2022/9.15

  Malo Cashmere, which celebrates its 50th anniversary this year, commemorates next month’s International Women’s Day with a mimosa yellow makò cotton crew neck featuring macro flowers worked with double technique, jacquard and inlay. The crew neck is part of its spring–summer 2022 collection, dubbed En plein air, and retails for €480, via its online […]

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Dyson’s new Supersonic attachment solves the problem with flyaways without extreme heat

Filed by Lucire staff/October 4, 2021/0.00

The new Dyson Flyaway attachment for its Supersonic hairdryer is set to become a must, using a professionals’ technique to smooth flyaways without harmful extreme heat.    The attachment employs the Coanda effect, which attracts and lifts longer hairs to the front, and pushes flyaways through the tress and out of sight. This increases strand […]

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Festival de Cannes 2021 day 3: Soo Joo Park and Luma Grothe at Stillwater première

Filed by Lucire staff/July 9, 2021/3.26

Stephane Cardinale/Corbis; Daniele Venturelli; courtesy labels Day 3’s celebs at Cannes included Soo Joo Park, looking resplendent in Chanel Métiers d’art 2019–20 with accessories and jewellery from the brand; make-up by L’Oréal Paris. It’s one way to keep both brands that you are an ambassador for happy. Along with Brazilian model Luma Grothe in a […]

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Reebok and Daniel Moon indulge in colour with Major Reebok capsule collection

Filed by Lucire staff/June 18, 2021/21.48

Daniel Moon, the proprietor of Hair Los Angeles and one of the world’s best known colourists, has brought his love of colour into a capsule-collection collaboration with Reebok, dubbed Major Reebok, releasing on June 24.    Major comes from Moon’s nickname, Major Moon, referencing his time in the US Marine Corps, and has appeared on […]

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Chiara Ferragni becomes GHD’s first global brand ambassador

Filed by Lucire staff/June 2, 2021/22.16

Chiara Ferragni, who has regularly featured in Lucire’s pages in both print and online, is the new global ambassador for GHD.    Ferragni, who originally came to the industry’s notice as a blogger, has since branched out into designing and Instagramming (where she has nearly 24 million followers). As a fan of GHD, she said […]

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GHD celebrates 20th anniversary with limited-edition Couture collection

Filed by Lucire staff/April 15, 2021/11.47

Time really has flown, with GHD (Good Hair Day) celebrating its 20th anniversary. The company commemorates this milestone with a limited-edition Hair-itage Couture collection.    In its 20 years, GHD’s R&D laboratories have developed tools for hair heat styling that are now used by 200,000 stylists around the world, and sold in over 30 countries. […]

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Beauty in brief: Aman’s new fragrances; sustainable hair care from Ella Mae

Filed by Lucire staff/December 7, 2020/22.57

Scents that travel Often profiled in our travel section, including some memorable features from personal visits by our travel editor, Stanley Moss, Aman finds itself in a beauty story as it launches five 50 ml eaux de parfum created by master perfumer Jacques Chabert.    They follow Aman’s foray into skin care in 2018, and […]

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Pureology relaunches with reformulated line-up for summer 2020

Filed by Lucire staff/July 12, 2020/11.10

After preparing for two years, Pureology is relaunching for summer 2020, with a fully renovated line-up and reformulations.    The line-up continues Pureology’s high-performance, professional-grade principles, and comprises shampoos, conditions, treatments and styling products. The formulas are sulphate-, paraben- and mineral oil-free. All formulas remain 100 per cent vegan.    They are made with Pureology’s […]

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