Lucire
The global fashion magazine October 1, 2023 

Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

Read more



The people of Lucire

June 23, 2022/13.11

In another entry for our 25th anniversary, Jack Yan recalls some of the people who helped get us to this milestone […]

Read more



Publisher’s picks: a selection of our favourite Lucire print covers

March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

Read more



Noting the changes behind the scenes

February 13, 2022/12.16

  It’s so nice to see Kayane Mahrejian, the subject of our latest fashion feature on the Lucire website, enjoy her copy of Lucire KSA, where her story first appeared. Thank you for sharing this tastefully arranged photo with your Instagram followers.   As some of you have noticed, this site is working more smoothly […]

Read more



Prince William visits Expo 2020 Dubai for UK National Day

February 10, 2022/15.51

  HRH Prince William, the Duke of Cambridge, has visited Expo 2020 Dubai as part of its UK National Day. It marks his first official visit to the UAE. The celebrations featured the Queen’s Baton Relay, which is passing through the national pavilions of British Commonwealth countries. Prince William also highlighted two Royal Foundation programmes, […]

Read more