Lucire
The global fashion magazine October 7, 2022 

Enlever le pied de l’accélérateur

August 8, 2022/4.19

Les consommateurs ont beau dire qu’ils n’aiment pas la fast fashion, la réalité est que des plateformes comme Shein gagnent des millions, la génération Z constituant un marché souvent coopératif, écrit Jack Yan […]

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Stanley Moss’s latest Global Brand Letter released for June ’22

June 6, 2022/22.54

  Lucire travel editor, and international brand guru, Stanley Moss has his latest Global Brand Letter out, with its 23rd edition. These have been a great read for anyone interested in brands or culture, as they take in a global view of the world of branding—all its quirks and fascinating tales, always placed in the […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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