No44 closes the circle on cotton sustainability by giving used jeans new life

September 20, 2022/9.30

Pioneering Romanian brand moves sustainability forward through its recycling programme, and keeps old jeans out of landfills […]

Kourtney Kardashian Barker and Boohoo undertake a journey into fashion and sustainability

September 6, 2022/13.51

It’s not a normal collaboration where a celebrity lends her name to a collection—Kourtney Kardashian Barker and Boohoo examine sustainable production and the challenges the industry faces […]

Triangle of Sadness a perfect commentary of our times

August 31, 2022/6.59

Ruben Östlund’s second Palme d’Or-winning film is a somewhat heavy-handed but engaging delight about what we should truly value. Sadly it proved to be Charlbi Dean’s final film. Jack Yan reviews it […]

Enlever le pied de l’accélérateur

August 8, 2022/4.19

Les consommateurs ont beau dire qu’ils n’aiment pas la fast fashion, la réalité est que des plateformes comme Shein gagnent des millions, la génération Z constituant un marché souvent coopératif, écrit Jack Yan […]

Juliet rethinks luxury wine, with a more sustainable approach

July 21, 2022/2.35

With glass bottles and transportation contributing the most to wine’s carbon footprint, Juliet gets us to reconsider our concept of what a luxury wine is with a more sustainable approach to packaging and marketing […]

Boca Raton exhibition considers connections between film and art

July 14, 2022/12.58

Bonnie Lautenberg’s new exhibition at the Boca Museum of Modern Art considers the connections between the film and art worlds, with some astonishing pairings […]

Jacinda Ardern at Chatham House: providing greater depth on the Christchurch Call

July 5, 2022/4.28

The Q&A following New Zealand prime minister Jacinda Ardern’s address at Chatham House on Sunday was arguably more insightful, touching on topics ranging from climate change to the geopolitical order, but it is her thoughts on social media that touch our prior concerns here at Lucire […]

Stanley Moss’s latest Global Brand Letter released for June ’22

June 6, 2022/22.54

Lucire travel editor, and international brand guru, Stanley Moss has his latest Global Brand Letter out, with its 23rd edition. These have been a great read for anyone interested in brands or culture, as they take in a global view of the world of branding—all its quirks and fascinating tales, always placed in the […]

Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]