Irina Shayk and Thierry Henry star in the Doha Jewellery and Watches Exhibition’s 20th edition promo, as the event’s Jewellery Connoisseurs.
The event runs from February 5 to 11, featuring international brands such as Chanel, Cartier, Tiffany & Co., Bulgari, Rolex, Patek Philippe, and IWC, as well as regional ones. Qatari patrons and partners 51 East, Ali bin Ali, Alfardan Jewellery, Al Majed and Bulgari are showcased in the promotional campaign with their jewellery and timepieces. The campaign was shot at Katara Towers and Raffles Doha Hotel, affiliated to Katara Hospitality, the event’s official hospitality partner.
The campaign film has been directed by Luca Caon, while the accompanying photo shoot was shot by Rowan Papier.
Shayk said in a release, ‘I am happy to continue my partnership with Visit Qatar via the Doha Jewellery and Watches Exhibition in 2024. Their commitment to spotlighting the best in luxury creates a real sense of discovery, and I know their pieces will become family heirlooms to be passed down generation after generation.’
Henry added, ‘Throughout my career, I have always appreciated the best in design and luxury. I am a keen follower of the watches industry and admire the dedication, expertise, and years of training required for the creation of a timepiece. I am really excited to experience the entire exhibition and all that it has to offer and will be on the look-out for special pieces, designers, and craftsmen. I am also looking forward to taking in broader cultural highlights of Qatar.’
Hessa Al-Thani, head of marketing planning at Qatar Tourism, said, ‘This year’s event will mark an incredible 20 years since DJWE’s inception. The event has become an extraordinary showcase of the world’s most exclusive jewellery and timepieces, and is for those who appreciate high-end artistry. It is the glamour in Qatar’s annual events calendar as the nation continues its uphill trajectory as the fastest-growing tourism destination in the region.’
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