Lucire
The global fashion magazine April 23, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

How our covers have evolved

June 20, 2023/12.10

Jack Yan looks at the last five Lucire covers and how we went from a more traditional approach to a high-impact photograph with no cover lines at all […]

Read more



Lily James fronts new campaign from Natural Diamond Council

/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

Read more



Nike withdraws Run Club app from mainland China

June 8, 2022/10.29

Nike says it will cease to operate its Nike Run Club app in the mainland Chinese market from July 8. The app, which tracked exercise activity and allowed users to compare their figures to their friends’, had over 8 million users in the People’s Republic of China. Nike says it will replace the app with […]

Read more



Welcome to our 25th anniversary year

January 3, 2022/12.30

  This year, 2022, marks our 25th anniversary. It is a landmark, and we’ve been incredibly blessed to have made it to a quarter-century. When I started Lucire I had hoped it would be around in 2022 and beyond, but I couldn’t have foreseen the many changes on our planet over the last 25 years. […]

Read more