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Fei Fei Sun, Iris Law chosen as David Yurman’s ambassadors for 2024 campaigns

Former Lucire stylist works his magic on the first campaigns to appear
March 4, 2024/17.17

Iris Law for David Yurman
Tyrone Lebon
US luxury jewellery brand David Yurman has announced Iris Law and Fei Fei Sun (孫菲菲/孙菲菲) as its latest ambassadors, with five campaigns planned through 2024.

The first two campaigns for the models are for David Yurman’s Sculpted Cable and Modern Cable lines.

Carlos Nazario, who styled a number of Lucire shoots, including covers, in the 2000s, led the styling on this campaign, directed by the Durimel Brothers and photographed by Tyrone Lebon.

Sun and Law wear the Sculpted Cable bracelets in the hills of Santa Monica, Calif., while for the Modern Cable campaign, Law appears in what the company describes as joyful, mischievous poses at Bar Marmount in Los Angeles.

‘When envisioning our campaigns, we always look to the arts for inspiration, whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,’ said Evan Yurman, who leads the family business, in a release. ‘Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewellery come to life through the creative lens of such talented individuals.’

‘I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,’ said Sun.

Law added, ‘It’s so exciting to be working with David Yurman. It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewellery is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.’

The Sculpted Cable campaign launches March 4. Campaigns highlighting the Modern Cable, Madison, Stax & Crossover, Lexington, Amulets & Elements collections follow.

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Filed by Lucire staff