Elle Macpherson adds a c for cool
Supermodel Elle Macpherson may have attended
the Jaguar XJ launch, but in real life shes a fan of the Fiat
500and its latest variant, the convertible 500C
LAST YEAR, Lucire
announced that the Fiat 500 was its Car to Be Seen inthe
accolade we give to the vehicle that we think is most stylish for
readers, and the one that best represents the mood of the year.
Supermodel Elle Macpherson must have been thinking
along the same lines, and has one as her personal transport. And
British women also voted the Fiat 500 their sexiest car last year.
As a Fiat 500 customer, Macpherson was more than
happy to help trial the convertible version of the car, called the
Lucire showcased at the beginning of July.
Macpherson did this shoot around
the time of the Jaguar XJ launch,
featured with a world exclusive image earlier this month. She
was present at that launch, but it would have been overkill to run
two automotive stories with the same supermodel within one or two
days of each other. As it happened, Fiat UK
only released these images on July 15.
The company says that Macpherson promptly
fell in love with the one that was loaned to her, while its
marketing director, Elena Bernardelli, says she looks forward to
seeing the Australian supermodel in one.
The Fiat 500C recalls earlier convertible versions
of the nuova 500, which was built in various forms from 1957
to 1977. The latest incarnation of the 500 was launched in 2007,
and the model is built exclusively at Fiats plant in Tychy,
The car is sold in numerous countries and will
hit the US market for the 2011 model
year, after production is readied in Toluca, México. British
road tests rate the fuel economy at around 45 mpg.
The 500C is priced at £11,300 on the road
in the UK.
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