Lucire The global fashion magazine April 14, 2024  Subscribe to the Lucire Insider feed RSS feed
Subscribe to Lucire
latest news | fashion | beauty | living | volante | print and tablet | tv
home | community | shopping | license | contact

Lucire: Fashion
the circuit

Going wild The animal print and camouflage looks were in at V del Sol (far left), Caffe (above left), Aqua di Lara (above), and True Religion (left). (Photographed by Frazer Harrison/Getty Images for Mercedes-Benz via

Standing out with swimwear

Our picks from the Miami Swim 2010 shows held in July—with four key trends we spotted
photographed by Frazer Harrison and Michael Buckner
both via Getty Images for Mercedes-Benz


The blues Different shades of blues, turquoises and aquas could be found at Bohème Boutiques (top), Caffe (above left) and Extra Life Lycra (above right). (Photographed by Frazer Harrison/Getty Images for Mercedes-Benz via


Kaleidoscope Complex, kaleido­scopic patterns and stripes at Mara Hoffman (above) and Caffe (left). (Mara photo­graphed by Frazer Harrison/Getty Images for Mercedes-Benz via; Caffe photo­graphed by Michael Buckner/Getty Images for Mercedes-Benz via


Contrasting trim Taking inspiration from lingerie and sportswear, contrasting trim and colours appeared at ANK by Mirla Sabino (above left) and Marysia (above right). (Photographed by Frazer Harrison/Getty Images for Mercedes-Benz via


ONE OF THE OCCUPATIONAL HAZARDS of the fashion media is identifying trends that are so of-the-season that they risk looking out of place in subsequent years. At Miami Swim 2010, there were numerous stand-out looks—four, in fact—that we felt were “very 2010”, identified on this page. But to point them out overrides one important thing: there were collections present that were equally strong, with more timeless styles, that customers next year should not ignore.

A case in point would be Poko Pano, a Brazilian label that showed at Miami, with a very competent, stylish range. In fact, we’d happily point to Poko Pano, and Mara Hoffman, as two labels that are no-brainers for 2010, where the swimwear can well transcend the season for which it was bought.

There was also a trend toward black at Miami, proving that some of the staples never really disappear. It’s part of a longer-term trend, rather than a flash-in-the-pan one.

It’s not to say that the four trends identified here will immediately date after summer 2010. Rather, they express some of the thinking that stands out across a cross-section of designers, who have largely created their wares independently. We’re not that sure of the contrasting trim at ANK and Marysia; we are more certain of the animal and camouflage looks at V del Sol, True Religion and others. Shades of blue and turquoise at Bohème Boutiques, Caffe and White Sands seem to lack punch, but they appeared as a trend for those who don’t want to scream, ‘Look at me’; while the kaleidoscopic patterns at Mara Hoffman do the opposite, with plenty of presence. •

Lucire TV
Click here to watch Lucire TV videos from Miami Swim 2010.


Black Poko Pano had great designs, and black-themed swimwear was part of a longer-term trend at Miami. (Photographed by Frazer Harrison/Getty Images for Mercedes-Benz via

Related articles
Lucire 2007 | The Global Fashion Magazine

From the Mediterranean to the underground
We preview Panos Emporio’s summer 2009 ranges and look at where the designer’s inspirations have come from

Lucire 2005 | The Global Fashion Magazine

Kylie’s back
The H&M Loves Kylie range is ready for summer 2007, named for Kylie Minogue, but it’s actually the second time the Melbourne-born singer has collaborated with the label
photographed by Sölve Sundsbo



Add to Add to Delicious | Digg This Digg it | Add to Facebook Add to Facebook







Copyright ©1997–2014 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.