LucireThe global fashion magazine March 2, 2024  Subscribe to the Lucire Insider feed
Subscribe to Lucire
latest news | fashion | beauty | living | volante | print and tablet | tv
home | community | shopping | license | contact

Lucire: Living
the scene

Emmanuelle Chriqui From Hollywood to the Hamptons Emmanuelle Chriqui chatting to journalists on at the Baume & Mercier party in Genève.

The Hamptons in Genève

Genève became the Hamptons for a night as Baume & Mercier, with spokeswoman Gwyneth Paltrow, rang in a new era for the watchmaker. Elle Hopper reports



Mathilda May

Laura Chiatti


TO CELEBRATE the start of a New Year and a new chapter the Salon International de la Haute Horlogerie (SIHH) 2011 for Baume & Mercier have created Seaside Living in the Hamptons, a collection that epitomizes the brand's values of the art of living while still maintaining quality and authenticity.

For the occasion in Genève, Baume & Mercier exclusively invited 950 guests to a garden party on the beach which needed 75 tons of sand, 800 m² of grass, and 7,000 hours of work to create the magical atmosphere.

Gwyneth Paltrow, the face of the Baume & Mercier brand, was chosen for her ability to juggle her professional and family life with ease, and because she is genuine and caring in all that she does-all important values of the Swiss Maison d'Horlogerie.

Other artists from all over the world were spotted, from the likes of Hollywood actress Emmanuelle Chriqui, French actress Mathilda May, Russian actress Marina Aleksandrova, German actor Thomas Kretschmann (best known to readers here for King Kong), Belgian TV anchor Julie Taton, Swiss model Xenia Tchoumitcheva, and Swiss racing car driver Christina Surer.

The night was a success with it ending on a high note with musical entertainment from the Time Machine.


Below Nicole and Alain Zimmermann, Baume & Mercier’s CEO. Mood shots at the SIHH event. Out-glamming the actors: race car driver Christina Surer and her guest.


Alain Zimmermann and Gwyneth Paltrow

Thomas Kretschmann and Bettina Zimmermann

Nicole and Alain Zimmermann and Rashard Reed and Gary Coleman

Left Xenia Tchoumitcheva, bringing her take on ‘Baume & Mercier et moi’. Right Valeria Bilello.

Marina Aleksandrova; Vincent Perez

Alain Zimmermann and Gwyneth Paltrow



Related articles
Lucire 2010 | The Global Fashion Magazine

That’s the spirit
With the help of Piaget and Jameson Irish Whiskey, Hollywood celebrated independent film on the eve of the Academy Awards in downtown Los Angeles last Friday
photographed by Jordan Strauss/Getty Images and John Shearer/Getty Images

Lucire 2010 | The Global Fashion Magazine Watch out for Cindy Crawford
Cindy Crawford, George Clooney and others had a full schedule last week as they launched an Omega advertising campaign and a redesigned Constellation line



Facebook Lucire Facebook group
Digg This Digg it | Add to Facebook Add to Facebook







Copyright ©1997–2014 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.