Everyone needs lots of Vitamin A and swimwear is no
exception. One of the hottest trends in beachwear, it is loved by
many A-list celebrities. The line is a well-kept secret however.
Following its launch in the year 2010 by designer Amahlia Stevens,
its main source of publicity is via word of mouth. The inspiration
for nearly all of her work is from simple retro ideas with influence
from the California landscape and lifestyle playing significant
part. Vitamin A Swimwear has a whole range of items ranging from
the simple types to revealing bikinis to full-length bathing suits
that cover all. Two-piece bathing suits can be mixed and matched
with the styles available to fit women of all sizes. Tunics and
dresses to pair up with suits or bikinis are also available from
Bleu Rod Beattie débuted his new line at the Miami show.
In swimwear, its all about fit. If it doesn't fit, its
not going to sell. We are not T&A;
were not string bikinis and thongs. We are a great-quality
suit and offer fashion and consistent fit, higher Lycra content,
and were not skimping on the hardware, Beattie told
California Apparel News.
Caroline dAmore, a model, actress, DJ,
and friend of Paris Hilton, has now become a swimsuit designer extraordinaire
as well. Her dAmore Swim label débuted in LA
and also sells at the Kardashian familys Dash boutiques as
well as other popular Southern California retailers. DAmore
suits guarantee that her swimwear will give any woman curves.
Cyn & Luca introduced its Island World Apparel
Junior, Young Missy, and their line for expectant Moms, Missy, at
the show. Founded in 2000 by Cynthia Hoey, the designer says, I
wanted to design a swimwear collection that reflected the love of
water and the beach. Cyns suits have been on the covers
of Sports Illustrated and Harpers Bazaar, and
have been featured in the Victorias Secret swim catalogue.
Luxury for the next generation is the motto of Crystal
Jin, a brand that epitomizes the multi-faceted lifestyle of an under-the-radar
jet-setter. The brand is created for modern style icons who appreciate
dynamic designs melded with the sexy minimalist æsthetic in
swimsuits and cover-ups that define New York Citys effortlessly
chic elegance. Crystal Jins philosophy varies from dare-to-wear
micro styles to architecturally constructed elements that evoke
eveningwear to casual-glam ready-to-wear reinvented as beachwear.
Designed by Leah Madden, Queensland-based high-end
swim and resort wear label, White Sands Australia, gave a glimpse
of what we will be wearing pool side this summer. Its high summer
2012 collection, Pirouette, was an intriguing collection
which explores the two female archetypes in film noir; the trustworthy
and loving woman and the dark and seductive femme fatale.
High-cut pants and structured ballet-inspired maillots in vintage
floral prints and one pieces in white and pastel pink juxtapose
with black and white animal print bikinis and ruched one pieces
in sheer, seductive fabrics.
Inspired by the multicultural mix, architecture, and
landscape of Los Angeles and California, the Trina Turk Collection
is full of the seasons most casually sophisticated and must-have
silhouettes. The collection has become known for an amazing pant
fit and gorgeous signature prints.
Mara Hoffman swimwear rocked the runway. Having evolved
from collections featuring hand-dyed couture pieces, her current
collections concentrate heavily on original silk prints. Monaco
designer Banana Moon offered great clean lines and designs, the
swimwear resembling the classiness and sophistication often associated
Miraclesuit believes in curves. It begins with its unique
and innovative fabric, Miratex. Next, it harnesses the best in bra
support technology to ensure that the cuts suit every woman and
pull the look together with figure-flattering use of prints and
strategic use of shirring and draping. This seasons hottest
looks feature bold graphic patterns, engineered florals, European-inspired
prints, modern florals, animal skins and classic dots.
Eco Swim by Aqua Green has a celebrity following, including
Jennifer Lopez and Beyoncé. Using sustainable technologies
and methods, Eco Swim by Aqua Green stays true to its motto to reduce
their carbon footprint in the sand.
Breaking Waves International LLC
(BWI), created It Figures!, which
utilizes the six body type concepts: Tummy Thinner, Length Wise,
D Cup and Up, Bust Builder, Slender Thighs and Hip Rider, to help
the consumer quickly identify the suit perfect for her body type.
Stunning accessories such as My Tribes fabulous
hippie chic-beaded necklaces, ikat prints, fringe and feathers,
Josefina del Albas hand-beaded necklaces and earrings cater
to both the simple bohemian girl from California and the elegant
women on the upper east side of Manhattan. Other eye catching accessories
such as En Shallas Cognac fringe leather basket, Lila Rises
brass pyramid hoops and brass arrow necklace, Micha Designs
Dreamcatcher earrings and Rough Justices Karma handcrafted
wood sandal clogs all accentuated the drama of the suits.
Anita Talbert is a guest correspondent to Lucire.
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elegance and adventure
The trends at the Mercedes-Benz Swim collections at Miami
Beach indicate either a more affluent period in 2011, or more
of the same
photographed by Frazer Harrison/Getty Images for Mercedes-Benz
Our picks from the Miami Swim 2010 shows held in Julywith
four key trends we spotted
photographed by Frazer Harrison and Michael Buckner, via Getty
Images for Mercedes-Benz
Above left Sonia Vera. Above right Tavik.
Above left L*Space by Monica Wise. Above right Aqua