THE 2011 EMERGING
was an incredible success, advancing Bostons development in
the fashion industry. The fourth annual fashion event was held on
September 24, at the Cyclorama in Boston. It brought together emerging
designers, buyers, sponsors, press, media and local fashionistas.
The uniqueness of the show is what wins over the audience year after
year. There were entertainment, photo ops, networking, sample sales
and vendors displaying a variety of merchandise.
Doors opened at 8 P.M.
for guests. They had the opportunity to walk around and shop at
the variety of vendor booths outlining the venue. There was everything
from clothing, shoes, handbags, jewellery and beauty products. Some
of the designers showcased, like Sterlingwear of Boston, Lady Baptiste
and Ashley Zaba had their own vendor booths allowing attendees to
view their look books and purchase items directly from their collection.
The show started precisely at 9 P.M.
hosted by Rachel Barker, former Miss New Hampshire and entertainment
reporter. This was an exclusive opportunity to see innovative collections
from 17 of the most talented up-and-coming designers from all over
the world. The diversity of designers is what makes this such an
amazing event. Each collection possessed its own individuality and
character, changing the mood constantly. Each design was a piece
of art, displayed down the 80 ft runway. The show was broken up
into three sets with intermission breaks in between. The intermission
breaks allowed guests to shop at the vendor booths, mingle among
other fashion amateurs, or grab a drink at the bar. Thats
something that makes this event so exceptional; its more than
just a fashion show.
The first set of the show opened with Wallace Playford,
a fresh, futuristic and vintage collection. The runway went back
in time with styles from all different periods, and demonstrated
a creative interplay of colors, patterns and textures. The following
designers were Garde De Avente, Lyndsay Lee with Eclectic Originals,
KALB&ETIW, Lady Baptiste, Halldora
Eydis Jonsdottir, and Boston Platinum. Lady Baptist owned the runway
with her flirty retro designs. Her collection is inspirational to
women creating a sense of power.
Sterlingwear of Boston.
The second set opened with Vintage Boutique by Karmaloop.com
and was followed by Ruby Johnson with Emanuela Aureli, Ashley Zaba,
Gate 26 and Casebale, Dina Trindade, TrashGlam, and Sterlingwear
of Boston. All of the collections in this set were bold and had
their own distinct personality. The whole atmosphere in the Cyclorama
drastically depending on the designer. Ruby Johnson with Emanuela
Aurelis collection was extremely feminine, featuring florals,
sheer fabrics, and a dreamy whimsical touch. TrashGlam intensified
the mood with their sexy burlesque and dominatrix inspired collection,
filling the runway with vixens on the prowl in the dead of the night.
The last set of the show featured the three headline
designers, Linda Rowe Thomas, Rana Al Soliman and !Nu.I. They all
rocked the runway and presented strong splashes of colour making
the collections really pop. First to show off their talent was Romas
by Linda Rowe Thomas, who emphasized sophisticated elegance. This
collection was fresh and clean, and was the perfect mixture of timeless
classics and contemporary style. Rajadano’s collection was focused
mainly on accessories. The brightly coloured handbags take three
months to complete because of all the intricate detail and labour.
The show ended with !Nu.I (above right), whose
collection defined innovativeness and creativity. Her designs were
very unconventional and combined patterns and silhouettes that most
people wouldnt think would work, but !Nu.I knows how to make
Above left Lady Baptiste. Above right Boston Platinum.
Ruby Ellen and Emanuela Aureli.
Above left Ashley Zaba. Above right Gate 26 by Andy
Jacques and Caseable.
Above left Sterlingwear of Boston. Above right Linda
Above left Rajadano. Above right !Nu.I.