NOT TO BE OUTDONE by the Emmy Awards
and its noteworthy, fashion-and-beauty driven pre-event sideshows,
the city of West Hollywood rolled out its own red carpet. On September
8, West Hollywood threw West Hollywood Celebrates Fashions
Night Out, an event that was part of the unprecedented global shopping
phenomenon originally devised by Vogue, the Council of Fashion
Designers of America, NYC & Company,
and the City of New York.
While past outings of the events affiliated Structures
& Style have been low-key affairs that showcased hotels and
restaurants with arresting design, the fashion quotient for this
years went up a notch. This change proved quite convenient
if you were attending the Emmy Awards and preferred to hit the stores
before the luxury lounge circus comes to town. The top-tier boutique
roster this year included 3.1 Phillip Lim, Alberta Ferretti, HLNR,
Church, and Roseark.
Two weeks before the release date, members of the press
got a sneak preview at the design and architecture concepts that
aimed to drive an exclusive cadre of consumers in, while encouraging
clothing and accessories to come out, in a pretty shopping bag.
Some of the highlights follow.
Alberta Ferretti. Imagined by the architect and
design firm Sybarite, the West Hollywood flagship store artfully
displays the Alberta Ferretti and Philosophy di Alberta Ferretti
clothing and accessories in a manner that positively flows. All
the walls in the 3,500 ft² space are magnetic, allowing for
easy removal of fixtures and shelving from the walls, making the
boutique a constantly evolving representation of the current collection.
3.1 Phillip Lim. 3.1 Phillip Lims boutique
unfolds as a sexy maze of style with winding corridors complete
with striking but classic outfits and separated by illuminated shelves
displaying his bags and accessories. The flagship store, which also
ingeniously converts to event space and storage, was designed by
a collaboration of architecture firms Para-Project, LLC
and Office/Giancarlo Valle and includes a project team consisting
of Dominic Leong, Wayne Leong, Jonathan Lott, Brian Price, Andrew
Sieger, and Giancarlo Valle.
HLNR. HLNR, or
H. Lorenzo North Robertson, designed by Oliviero Daldini, is the
most luxuriously rock and roll of the featured boutiques.
It showcases edgy Japanese and European lines for both men and women
and feels almost like a recording studio, a design consideration
which makes the most creative types feel right at home.
Church Boutique. Church Boutique, helmed by former
Maxfield employees Rodney Burns and David Malvaney, who also designed
the space back in 2009, is a funky, eclectic and appealing boutique
gallery housed inside a former upholstery shop. The 5,000 ft²
space, which was originally built in 1946, was gutted to prepare
space for the boutique, the renovation revealing soaring, skylight
strewn ceilings and exposed wood beams. A selection of clothing
from over 50 cutting-edge designers hang from old pipes, rope and
splintered wood, completing the ambiance of the shop turned design
Roseark. It is fitting that the transformed house,
built in 1918, that houses Roseark is by appointment only. Once
you enter the iron gates, it feels like a country retreat inside,
a welcome change from the hustle and bustle of city life. The space,
remodelled by Kathy and Rick Rose, focuses on innovative jewellery
pieces but also features cleverly positioned art, home furnishings,
couture clothing, handbags and other one-of-a-kind luxuries.
While youre in the neighbourhood of WeHo, J. Gerard
Design Studio and Peace Gallery (jgerarddesignstudio.com)
has designs that were featured in our Eva La Rue proﬁle a few years
back and are unique and stylish. The label continues to go strong
with a celebrity fan base that includes Ann and Nancy Wilson of
Heart, Patti Smith, Cher, Prince, Miranda Lambert, Robin Thicke,
Dave Matthews and Julie Delpy. The space can best be described as
an arena rock stadium show or MTV
Video Music Awards telecast but in intimate boutique form and is
well worth checking out.
Elyse Glickman is US west coast editor of Lucire.
3.1 Phillip Lim