|
  
In Los Angeles, it is just not summer until the MTV Movie Awards
roll out their whimsical take on award show pomp to kick off a season
of inventive action flicks, irreverent comedies and the occasional
romance. Once again, there was a tide of celebrity gifting suites,
product launches, parties and other happenings that rolled into
LA that left behind the mark of some very clever new inventions,
charitable and philanthropic opportunities and even a rare opportunity
for celebrities to check out their heart health and blood pressure.
There is so much to report on, especially with some wonderful charities
and causes being brought to the fore, so we will focus on Debbie
Durkin and Gavin B. Keilly, two of Los Angeles’ hardest working,
charity-minded event planners who, true to form, brought in their
usual mix of fashionable goods and gadgets but also did not let
celebrities and other guests forget there were some great causes
out there that continued to merit celebrity support and public awareness.
Debbie Durkin and her crew were back at the Pickford
Mansion where Oscar-winning Best Picture The Artist was filmed, as
it had been such a huge hit back in the winter months. Even with
the site’s classic elegance, it was a perfect backdrop for a two-day
music festival that featured up-and-coming artists Poor Man’s Poison,
Of Verona, the Command Sisters, the Samuel Smith Band, Pablo Blaqk,
Beverly Staunton, Nick Kai, Kim DiVine, Elle Gie & Burning Slow,
Yvonne Larson, Echosmith, Todd O., Zac Callison and Delirium, Xander
Smith, Bad Suns, John Tatum, and spoken word from the WOW Youth
Poetry Collective (WYPC).
Even with Bonnaroo, Lollapolooza and Coachella perennially getting
billed by the press as the must-do summer concert events, there’s
something refreshingly intimate about Debbie's approach to a music
festival, especially when you combine it with good charities, great
summer fashion and lifestyle essentials, massages from LA’s Neckwork
Expert Absolute Vital Care Bodyworks by Yvonne Larson and even a
health care station (sponsored by Guard a Heart). Her Rock ’n’ Rolla
MTV Movie Awards Eco Lounge was sponsored by Gibson Guitar to benefit
Music Saves Lives, an educational endeavuor
that brings together musicians, film and television talent to draw
money and awareness for blood donation and the bone marrow registry.
continued below
 
 
Of all the goods offered to guests, the inclusion of Guard a Heart’s
TruRisk complimentary five-year cardiac risk assessment test was genius,
especially with the the event's theme focused on saving lives. One life a person could save may be their own, when they are
armed with the screening, blood pressure check and a consultation
from Dr Ryan Partovi, one of their affiliated doctors. This very
informative opportunity to get blood tested between bands was underscored
by another charity, Say Yes to Hope, focused
on beating liver tumors.
Even with serious health vendors and seriously good music, there
were other attractions to keep artists at The Artist mansion engaged:
signature cocktails from Agave Underground Tequila, reversible tote
bags and vintage guitar straps from the House of Minerva, whimsical
lifestyle tees from Dirtee Hollywood, natural growth hair inhibitor
systems from Dominic Diselle (that we test drove and found them
to be, as promised, irritant-free), environmentally sound surfboards, eco-friendly headphones from House of Marley, one-of-a-kind
natural stone jewellery from the Lace Project, sexy swimwear fashioned
from recycled materials by Odina Surfwear, oxygenated mineral water
from Oxy Water, mini-cupcakes and cookies from Socially Sweet
Events, sustainably produced loungewear and sleepwear from Svala Lingerie
and some sweet, travel-friendly ballerina flats by Swyt that
offer a viable alternative to flip-flops.
Celebrities partying at this mansion included former NFL Chicago
Bears’ champion Willie Gault, US Olympic medallists Genai Kerr and
Omar Amir, Chad Wolf (Carolina Liar), Shaun Toub (Iron Man), Timothy
Simons (Veep), matchmaker Chelsea Autumn, chef Bernie Guzman (Housewives
of Beverly Hills), María Conchita Alonso, Duncan Penn (Buried Life),
Wes Ramsey (CSI: Miami), Erin Murphy (Bewitched), Alice Amter (The
Big Bang Theory), Evan Handler (Sex in the City, Californication)
Barbara Alyn Woods (One Tree Hill), Ralph Rieckerman (of German
rock legends the Scorpions), Richard Portnow (Hitchcock) and Ashlee
Holmes (Real Housewives of New Jersey).
Returning to one of their favourite posts (the roof of l’Ermitage
Hotel in Beverly Hills), GBK may have ended up giving us a sneak
preview of what to expect at the upcoming 2012 Emmy Awards, as many
of their guests included as many ready-for-primetime faces as MTV
Movie Awards nominees, including Jayson Blair, Jennifer Love Hewitt,
Rob Riggle, Cameron Monaghan (the US remake of Shameless), Janel Parish (Pretty Little
Liars), Jessy Schram (Falling Skies), Janina Gavankar (True Blood),
Laz Alonso (Breakout Kings, Jumping the Broom), Rico Rodriguez (Modern
Family), Kevin McHale (Glee), and R&B singer Ray J.
This edition of GBK’s MTV Movie Awards bash included an impressive
charity headliner, Red, the non-profit organization famously created
by Bono and Bobby Shriver to unite iconic companies and consumer
power in the fight against Aids in Africa. Since its inception in
March 2006, sales from Red products and events have generated
over $190 million for the Global Fund to invest in African Aids
programmes. Red funds are focused on fighting Aids through the elimination
of mother-to-child transmission of HIV. Its ultimate
goal is to ensure that by 2015 that no babies will be born infected
with HIV.
The beauty products and the their energetic reps, including Pamela,
who showed us the latest products in the RevitaLash Advanced line,
including an all-day eye liner and under eye cream that add to
their successful cache of eye-brightening products. Keratin Complex,
with products formulated with nutrients ethically sourced from New
Zealand lambs’ wool, showcased their full-range of Keratin-infused
styling products and tools, while Broadway Nails demoed their very
user-friendly collection of ImPress Press-on Manicure that truly
complement the latest, and seriously cool eco-friendly watches by Sprout and affordable (and beautifully made) timepieces by Armitron.
continued 1 | 2 |
 |
This edition of GBK’s MTV Movie Awards bash included an impressive
charity headliner, Red, the non-profit organization famously created
by Bono and Bobby Shriver to unite iconic companies and consumer
power in the fight against Aids in Africa
| Related articles |
|
Rays of light
Charities for humans and animals are brought to light at various pre-red carpet parties leading up to Hollywood’s biggest night,
observes Elyse Glickman |
|
Natural selections
While designer clothing, accessories and fine jewellery made appearances on the pre-Golden Globes catwalks, Elyse Glickman observes that innovative beauty products and edible organic treats were the stars of the show |
|
Hitting the right notes
GBK’s pre-American Music Awards Party sets the stage for conscientious celebrating and some superbly thoughtful holiday gift-giving ideas
by Elyse Glickman |
|
Lucire Facebook group
Follow Lucire on Pinterest
Selected RSS feeds