Feature

Share this page

Looking summery Terry Seymour and Vogue Eyewear’s new ambassador, Eva Mendes

Eva Mendes’s great ex-spec-tations

Spring has sprung in Los Angeles, and along with it, a new collection of eyewear intended to put fashionistas into a sunnier frame of mind, reports Elyse Glickman
photographed by Charley Gallay/Getty Images

Top Eva Mendes with one of the spring–summer 2013 looks from Vogue Eyewear. Centre Terry Seymour and Eva Mendes. Above DJ Hannah Bronfman.

The coming-out party for Eva Mendes’ Vogue Eyewear brand ambassadorship at the Simon House in West Hollywood was memorable for its adorable, if somewhat obvious, decorative motifs. Big jars of Easter-coloured candy adorned indoor and outdoor drink stations—we get it, ‘eye candy’. ’Fifties- and ’sixties-inspired prescription and sunglass frames were artfully mounted on Astroturf, mimicking flowers you just wanted to pick, gather and experience. Heirloom Catering passed out traditional “garden party” hors d’œuvres, albeit with 21st-century twists. Svedka Vodka, meanwhile, skipped spring and went for summer flavour with sweet and tangy pool drinks.

In one room, set up to replicate Eva’s walk-in closet, guests could try on prescription styles and be sketched in their favourite frame by New York fashion illustrator Brooke Hagel. In the next room, people could have tiny masterpieces crafted on their fingernails. Party favours? Vogue had that covered too, with gift bags that could give guests a head start either on their next prescription pair or summer sunnies. Soundtrack? Mellow jams spun by special guest DJ Hannah Bronfman.

While legendary photographer Mario Testino captured all of Eva’s best looks for the California-centric fantasy ad campaign, the reality was that most of the universally flattering frames, even the ones in yummy candy colours, looked great on everybody. Eva will be seen next in The Place Beyond the Pines, with Ryan Gosling. Chances are, meanwhile, the guests will be Vogue-ing around Los Angeles this summer in their snappy frames. •

Jody Miller contributed to this story.



Related articles hand-picked by our editors
All access to accessories Lola Saab heads across the Atlantic to the Jacob K. Javits Convention Center to check out the latest accessories, from Seychelles’ shoes to inventive helmets adorned with Swarovski crystals	Go sister, sole sister, go Sisters Aritsa and Valia Anastopoulos takes their artisanal shoe business to great heights by melding their Greek grandparents’ shoemaking legacy with precious components and contemporary design by Elyse Glickman	Upping the ante in footwear Shoe lovers in Wellington now have a new destination: Shoezies is back on its feet on Wakefield Street by Jack Yan photographed by the author and Sopheak Seng

The global fashion magazine

Elyse Glickman is US west coast editor of Lucire.