Lucire: Fashion


Getting designer goods cheaply Onceit’s formula has taken it into the top New Zealand businesses

Matt Zwartz is a guest contributor to Lucire.

Designer looks for fewer dollars

Matt Zwartz takes the mystery out of Onceit, where buyers can get discounted designer fashion, thanks to the business’s just-in-time model



For those serious shopaholics among us, the internet has revolutionized the game, allowing us access to an online cornucopia of everything from books to beauty products, clothes to cars, and almost everything in between. Adding to its considerable convenience and charm is the fact that it can be kinder on the credit card than a foray into the high street—if you know where to look!

So how does it work? Essentially Onceit has special relationships with key suppliers that allows it to market end of season stock or other special lines directly to you—at as much as 80 per cent off the recommended retail price. Onceit runs a short sale of a few days for its members before ordering from the supplier, and once the stock arrives, it’s immediately sent out to the customer. It can take a little longer than other online retailers for a purchase to arrive at the letterbox, but only buying what’s ordered is one of the ways Onceit is able to generate such incredible savings for its customers, so a small delay is worth it.

High-end brands like Stolen Girlfriends, Huffer, and Kathryn Wilson were all early adopters, but now the range of products has widened extensively to include brilliant deals on make up and beauty products, bags, jewellery and other accessories. More recently, kids’ fashion and home and kitchenware have been added to the catalogue.

Goodey says another reason the site has been so successful is the focus it places on only offering top end brands selling high quality products. ‘Onceit is about discovering new designer sales every day at up to 80 per cent off RRP. It’s the surprise element about what designers and ranges are going to be featured that keep people coming back every day.’

It’s a strategy that seems to be working: Onceit is in the Deloitte Fast 50, and is now New Zealand’s number one designer goods’ sale site. The site can be found at •





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