Hollywood royalty geared up for their Oscar
speeches and red carpet strolls via events that offered them tools
to help them look their best, reports Leyla Messian
PHOTOGRAPHED BY CARELL AUGUSTUS
THE 2011 EDITION
of the Academy Awards telecast may not go down as the Oscar show
for the ages, as the big gold guy looks best in a classic tuxedo
(think 1950s Bob Hope) than it does in a trendy ensemble that may
be better suited for the MTV movie
awards. Anne Hathaway, however, looked stunning in her tuxedo and
added a touch of old school glamour.
That said, several pre-Oscar events benefited from updates
of the traditional gifting suite format. There were familiar expos
of elegance, such as GBKs always
awaited feast of fashion, beauty and luxury travel. Others were
quite refreshing in the way they focused on sending people home
with better grooming habits rather than batches of seasonal bling.
One such case was Where Brawn Meets Beauty,
a men’s grooming extravaganza hosted by Evolutionman, MakeUp
Mandy and O-Three Media. Between delicious Brokers Gin cocktails
and fine Al Capone-branded cigars, gentlemen and their dates were
treated to such services as mini-facials, organic spray tanning
and eyebrow grooming as well as quick lessons on how to use the
Evolutionman line in their own home.
Across town, at the Beverly Wilshire Hotel’s annual
Spa spotlight, well-established 24-hour party people including the
ubiquitous Kardashian sisters (Kim, Kourtney and Khloe), Gossip
Girl’s Kelly Rutherford, Camila Alves, Marc Bouwer, Dennis
Basso, Bradley Bayou and Lori Goldstein sipped Möet
& Chandon and Domaine de Canton while sampling new offerings
poolside from Kate Somerville, Natura Bissé and others. A
clear winner was Lea Journo’s salon-to-go product line, packaged
in ingenious, eco-friendly, low-carbon-footprint containers that
make everyday hair both red-carpet-ready and guilt-free. Rather
than synthetic ingredients, her products contain French plum oil,
which conditions and de-frizzes without weighing hair down.
Even with chilly late winter weather, QVC
brought a little sunshine to the pre-Oscar party scene with a tented
courtyard celebration at the Four Seasons Hotel. As their stilettos
sunk into muddy Astroturf, fashionistas sipped, noshed and exchanged
thoughts on some of the network’s hottest selling goodies.
Though featured vendors were a mixed bagmuch like this year’s
Best Picture nomineesthe evening’s winner was make-up
queen Laura Geller, whose warmth and personality underscore the
effectiveness and accessibility of her color cosmetics and foundations.
Too bad we couldn’t use her fantastic Spackle foundation primer
or Chaz Dean’s equally amazing WEN
hair care products to shield our hair and skin from rain leaking
through the tent.
True to form, GBK attracted
many impressive A-listers to its gathering: 2008 Oscar winner Adrien
Brody, Michael Vartan, 1971 Oscar winner Cloris Leachman, Kathryn
Joosten, Channing Tatum, Catherine O’Hara, Fred Willard, Regina
King, Tony Shalhoub, Josh Tim Daly, Robert Moore, Jared Harris (Mad
Men), William Shatner, Teri Hatcher, Cheech Marin and Malin
Akerman. Like every red carpet event of notoriety, however, some
stars stand out more than others.
Tears of Bleu’s jeans were a hit thanks to the
tailoring, with great haberdashery details that mirror fine suiting.
There were also lots of great items tailor-made for home entertaining,
such as home-made apple pies from Baker Street Bakery, Bota Box’s
eco-friendly wine, and Cocopotamus Chocolate dark chocolate truffles
with rosewater, green tea and raspberry fillings. Munch these truffles
while listening to your favorite music with Ematic’s wooden
veneer headphones, and you’ve got a case of pure sensory bliss.
Speaking of treats, I look forward to trying Decléor
Paris’ new peel-off mask, Revita-Lash’s excellent products,
and Sensa’s weight-loss system (which includes a great lo-cal
energy beverage that mixes wonderfully with vodka). I was also impressed
with the Point, TEI Spa’s futuristic
at-home skin tightening tool (as under-eye bags are not status bags
anybody wants!). Angus Mitchell’s salon staff was quite gracious
as well, as their attentiveness proves to be enough to bring me
into their salon above and beyond any gift certificate.
After a long day of sampling the newest luxury goods,
I swigged a shot of Yakult pro-biotic beverage, and went home to
lay my head on my new Comforpedic Free Spirit pillow (wish I could
have fallen asleep on the full-sized Mystic mattress the Simmons
folks had on display).
So what’s next, post-Oscar? Celebs in need of
post-party tune-ups can rummage through their GBK
gift bags and locate their gift certificate from Beverly Hills’
Lasky Clinic. As for me, I will get a formaldehyde-free BHB
Brazilian hair treatment from the Stephanie B. Salon in Beverly
Hills, and series of laser-facial rejuvenation treatments from plastic
surgeon-to-the-stars (and worn-out journos) Caledonia X. Yue. •
Sheryl Lee Ralph
Leyla Messian is a senior writer for Lucire.