London’s finest

PPQ

Amy Molyneaux and Percy Parker from PPQ created a fantastical ’40s Hollywood pin-up girl with a very feminine silhouette—a young, sexy and playful fashion for it girls like Pixie Geldof and Alexa Chung, who decorated the front row. There were party dresses with ruffles, gathers, peplum and military details, mostly monochrome with flashes of green and grey.

Felder Felder

Felder Felder again used Kate Moss as its inspiration, but in the Johnny Depp era. It felt more like a summer collection, with chunky knits and leather jackets giving clues that this was, in fact, autumn–winter. Otherwise there were plenty of beaded tops, chiffon dresses, and short skirts. Everything, nevertheless, was wearable, and we can see the collection appealing to Felder Felder’s core customers. •