AS PARTIES GO, it doesnt get
grander than this. Lucire has covered numerous dos whenever
Hennes & Mauritz has launched
a designer collaboration, and they have always been filled with
celebrities and fashionistas. But no one has taken one of Pariss
glitziest locationsthe Grand Palaisand turned it into
a fantasy-land for 2,000 guests until Sonia
Rykiel teamed up with the Swedish mass-market brand as its latest
Lagerfeld designed for H&M,
the collaborations were still finding their feet, but by the time
they became a familiar, annual event, the companies have found ways
to top the last one. Jimmy Choo was the most recent, as covered
in Lucire last month, with
a party high above the Sunset Strip, but Paris affords that
extra glamour simply by being Paris.
It also helps that some of the great names are
there anyway: guests to the function included Jean Paul Gaultier,
who spent time chatting to Sonia Rykiel and daughter Nathalie, who
now runs the label. Kate Bosworth, Eva Herzigova, Nadja Auermann,
Micky Green, Aure Atika, Philippe and Jasmine Starck, Loulou de
la Falaise, Haider Hackerman, Lucire feature alum Bai Ling,
Ellen von Unwerth, Kezia Jones and Vahina Giocante were among the
other guests, while Lily Cole was one of the notable models who
appeared in the Sonia Rykiel pour H&M
A model of the Eiffel Tower made the nights
fun-fair particularly Parisian, as did a re-creation of the Arc
And it isnt even for a
full collection such as Jimmy Choos: this presentation
was in aid of promoting the Sonia Rykiel pour H&M
lingerie collection, which hit 1,500 stores on December 5, and the
knitwear, which arrives in c. 200 stores on February 20.
It was the most magical evening. Sonia
Rykiel is so totally Parisian, the epitome of chic, said Margareta
van den Bosch, H&Ms creative
adviser. Bosworth called the event a mini-carnival,
while Herzigova believed that Sonia Rykiel is so tied to Paris that
the do could not have taken place anywhere else.
Far column, top to bottom Eva Herzigova. Sonia Rykiel and
Jean Paul Gaultier. Ellen von Unwerth. Philippe and Jasmine Starck.
Loulou de la Falaise, Haider Hackerman. Estefania Luyk and Raquel
Merono. This column, top to bottom, left to right, beginning
at left Kate Bosworth. Lily Cole. Alice Dellal. Marie-Ange Casta.
Emmanuelle Béart. Bai Ling. Model at the show. Micky Green.