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Jimmy Choo gets the party started

Hennes & Mauritz’s Jimmy Choo collaboration means that this winter’s parties are going to be particularly stylish, with a glam Goth look
photographed by John Scarisbrick


LUCIRE HAS reported on every guest-designer collabor­ation at Hennes & Mauritz, and in June, we an­nounced that Jimmy Choo would team up with the Swe­dish-HQed retailer.

The fruits of those labours were shown this week with a release date in Novem­ber, with 200 stores carrying the range.

The Jimmy Choo for H&M range has shoes, of course, ‘from high heels and thigh-high boots to gladia­tor flats and ballet pumps,’ says the company, includ­ing a cropped Cuban-heel boot.

There are animal prints, crystal embellish­ments, among other features.

Clothing has what the company calls a ‘gloss Goth feel’, ac­cented with sequins, embroidery and crystals. Jimmy Choo found­er Tamara Mellon has used asym­metry, pri­mary colours and leather leggings to con­vey a sense of power and in­dependence, while men have sweaters, wool blazers and leather biker jackets.

Accessories, evening clutches, day bags, studded and wide belts, choker neck­laces, bracelets, cuffs and earrings are part of the range.

Says H&M creative adviser Margareta van den Bosch, ‘This autumn, Jimmy Choo brings vitality and sexy glam­our to H&M. I love the really high strappy sandals with lots of decor­ation and attitude, matched with clean-cut, ’80s-inspired clothes. Designer Tamara Mellon always shows her amaz­ing shoes with equally amaz­ing clothes, and we wanted to offer our custom­ers a com­plete collec­tion—including men’s shoes and clothes, too. I think this collec­tion suits anyone with a flair for fashion and high heels.’



The Jimmy Choo for H&M range has not just shoes, but clothing and accessories for men and women.

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photographed by John Scarisbrick and Sølve Sundsbø



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