Magnus Magnusson
Top: H&M’s Margareta van den Bosch and Jimmy Choo’s Tamara Mellon. Centre: Van den Bosch and Mellon with a model wearing items from the Jimmy Choo for H&M range. Above: Shoes from the range.
After collaborating with Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli, Comme des Garçons and Matthew Williamson, Hennes & Mauritz has announced that Jimmy Choo will be next to design a guest collection for the mass-market retailer.
H&M says its Jimmy Choo range will be launched in 200 stores on November 14.
Jimmy Choo founder and CEO, Tamara Mellon, says there will be designs for women and men in the collection.
Margareta van den Bosch, H&M’s creative director, says in a statement, ‘We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top-end designer shoes and bags of excellent quality to our customers.’
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