Celebrities including Uma Thurman, Blake Lively, Jessica Alba, Jennifer Hudson, Linda Evangelista, Selma Blair and Chace Crawford joined Donatella Versace and H&M creative adviser Margareta van den Bosch in a venue alongside the Hudson River in New York to début the Versace for H&M line.
Catwalk models included Abbey Lee, Daphne G., Natasha Poly, Sean O’Pry and Lindsay Wixson.
The show itself featured unique designs created for the event.
A party in which Versace’s guests, Prince and Nicki Minaj, performed followed the main event.
The high-proﬁle collaboration is the latest in a long line which has seen Karl Lagerfeld, Comme des Garçons, Viktor & Rolf, among others, bring high-fashion looks to the mass-market Swedish label.
The collection reinvents certain items from the Versace archive, including metal mesh and panel dresses, and a studded leather jacket for women. The men’s collection features printed sweaters, print shirts, suits, and studded leather jackets and trousers, says H&M.
The range goes on sale in 300 stores worldwide and online on November 17.
In a release, Versace said, ‘It was the perfect evening, so glamorous and special. I loved celebrating the launch of Versace for H&M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to ﬁnally reach stores and be available to the world.’
Van den Bosch said, ‘Donatella Versace has taken us at H&M on an incredible journey since she began designing the collection for us earlier this year, and last night’s fashion event was the perfect culmination. She has given us the essence of the Versace brand, and last night that came to life with a magical catwalk show that we’ll never forget.’
Thurman said on the red carpet prior to the show, ‘I think it is so exciting for Versace to made available to everyone. The collection is cool, colourful, young and very hip.’
Lively added her thoughts: ‘I am such a fan of Versace. The ﬁts for a woman’s body are incredible. I’m also a huge fan of H&M. To have Versace at H&M is the best.’
Blair said, ‘Versace is so incredible and so glamorous. For kids to be able to buy it is wonderful. Donatella is an amazing woman.’
Red carpet and front row
Dan and Corina Lecca/H&M