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Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, Rowan Blanchard attend H&M Studio launch

H&M Studio shows off its autumn–winter 2019–20 collection in a Greenwich Village townhouse
September 5, 2019/18.47

Joe Schildhorn/BFA

Before New York Fashion Week starts in earnest, H&M showed off its autumn–winter 2019–20 Studio collection at the 632 on Hudson townhouse in Greenwich Village on Wednesday evening.
   Guests including Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, and Rowan Blanchard attended the show, hosted by influencers Carlotta Kohl, Zsela, Babba C. Rivera, Spiral Theory Test Kitchen, Precious Lee and Deborah Hanekamp (a.k.a. Medicine Mama), as well as H&M’s own creative adviser Ann-Sofie Johansson.
   The new collection ‘celebrates a new form of power-dressing,’ says the company, and is inspired by a ‘magical woman in a modern city seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element to them.’ Colour blocking, brushstrokes and stripes are the key prints in the collection, with long dresses, blouses, suits and trousers.
   Each one of the hosts, wearing designs from the Studio autumn–winter 2019–20 collection, had their own space in the house, with guests interacting with them. Kohl had communal art in her space, Zsela performed music, Spiral Theory Test Kitchen demonstrated edible art, Lee and Johansson offered personalized styling sessions, Hanekamp gave healing advice from the rooftop garden, and Rivera gave business advice.
   ‘We are excited to celebrate the Studio AW19 launch in New York together with this group of strong and inspiring muses. It was great to see how everyone styled themselves in the collection, which is all about empowerment and feeling great from dusk till dawn,’ said Johansson in a release.
   The collection launched in-store and online on September 5.

Madison McGaw/BFA

Joe Schildhorn/BFA


Carlotta Kohl, Babba C. Rivera, Deborah Hanekamp, Precious Lee and Zsela among the hosts at 632 on Hudson.

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