Swedish retailer Hennes & Mauritz played its part at Paris Fashion Week this year, launching its Anna Della Russo at H&M collection at the Paradis Latin cabaret club. The star-studded guest list included Poppy Delevingne, Olivier Theyskens, Rachel Zoe, Jefferson Hack, Peter Dundas, Toni Garrn, Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana. The evening also featured a live concert starring Azealia Banks.
The party conveyed the theme that fashion can create a glamorous dream world, something in line with Dello Russo’s mentality.
In a press release, Dello Russo said, ‘We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini ADRs around me, wearing the collection, just for the sake of something unexpected. Excess for me means success.’
‘The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch,’ said Margareta van den Bosch, H&M’s creative adviser.
The range hits 140 H&M stores worldwide and online on October 4.
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