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H&M Studio shows its autumn–winter 2016–17 collection at Paris Fashion Week


News

March 3, 2016/9.23





H&M

Swedish retailer H&M showed its Studio collection for autumn–winter 2016–17 at Paris Fashion Week, at the Bourse de Commerce, last night, on a catwalk patterned after a frozen lake.
   The company says the collection was inspired by ‘strong women and the beauty of independent minds.’
   The collection had a sense of glamour mixed with Bohemian chic and Swedish folklore, with oversized coats, soft forms, ruffles, sheer fabrics, gaucho hats and cowboy boots.
   Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef walked the catwalk, while Emma Roberts, Ciara, Atlanta de Cadenet, Olivia Palermo, Pat Cleveland, Ashley Graham, Pernilla Tiesbaek, Suki Waterhouse, Gabriel Day Lewis, Hari Nef, Andreja Pejić and Kate Mara were among the 600 guests attending the show.
   Hennes & Mauritz’s Ann-Sofie Johansson and Margareta van den Bosch were also present for the big night.
   Music was composed by Nicolas Godin of Air, with his track, ‘Mystery Lake’, created especially for the show. A choir performed its track live at the venue.
   The collection goes on sale in 200 stores and online from September 8, 2016.















H&M


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