Hennes & Mauritz’s Paris shows are becoming a regular occurrence on the circuit. Last night’s H&M Studio autumn–winter 2014–15 catwalk show during fashion week, with guests including Miranda Kerr, Jessica Alba, Jourdan Dunn, Emmanuelle Alt, Troian Bellisario and Solange Knowles, showed designs that mixed masculine and feminine, including slip dresses, aviator jackets and men’s blazers. Fabrics included silk crèpe, silk satin, cashmere, velvet and faux fur. H&M Studio’s collection not only contrasted feminine and masculine, but luxury (thanks to sequins and embroidery) and simplicity (with slim cuts and clean designs).
Held at the Grand Palais, there were some 600 guests present, while a global audience watched online at hm.com with host Mademoiselle Agnes and models Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia. HollySiz performed live at the catwalk show.
H&M Studio’s collection is a limited edition, created by a dedicated team within the Swedish fashion giant.
‘It’s so good to be at H&M Studio in Paris to see this limited-edition collection. H&M is such a wonderful brand—it’s affordable, wearable, and very fashion-forward,’ said Kerr.
‘I love H&M—it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there,’ said Alba.