Elyse Glickman is US west coast editor of Lucire.
WITH RED CARPETS ROLLED OUT all over
town, Clarins team came to LA
to make the rounds. However, instead of setting up a pop-up beauty
studio at a gifting lounge to showcase their latest goods as they
had in past years, they opted for a more intimate and civilized
way to introduce their various audiences to the new products.
Beauty editors and journalists were treated to a hearty
brunch at the historic Sunset Tower Hotel. Artistic arrangements
of product testers replaced flower arrangements, flanked with candle
votive holders filled with make-up removal pads. Fresh croissants
and muffins that would normally disappear went untouched before
main courses arrived.
In fact, main plates sat uneaten for a good twenty minutes,
thanks to the fact that the approachable spokes-make-up artist Pati
Dubroff held court, giving a play by play of what elements of
the spring 2011 collection she used on four of her favourite A-list
clients (Sheryl Crow, Julianne Moore, Naomi Watts and Kate Bosworth)
with very different colouring and skin types.
Though it honestly cannot be that difficult to make
these four naturally attractive women all the more gorgeous, what
actually resonated was the versatility of the products. Rather than
offer screaming neon hues or cutesy Easter colours normally found
this time of year, the mosaic-style Blush Prodige and NeoPastels
eye shadow compacts were neutral and bordering on seasonlessin
the best way imaginable. Same went for the Rouge Hydra Nude Smoothing
Cream lipstick, which boasts more of a skin care component
than other lipsticks on the marketmaking it just as good for
winter as for summer. Like the compacts, anybody with any skin tone
can pull off the five lip colours available.
However, the products that generated the most excitement
among this ladies-who-breakfast crowd were the Instant Smooth Line
Correcting Concentrate and Smooth Perfecting Touch primer, which
worked instantly, even on the backs of our hands, thanks to Clarins
Acacia Micro-Pearl technology and infusion of vitamin E. Even if
one is a sceptic of secret ingredients, it does provide
a nice canvas for colour and base.
Dubroff swears the Instant Smooth Line Correcting Concentrate,
with its handy pen tip, became a fast favourite of Barbara Streisand
in remedying her ongoing issue with the two faces in her mirror
(one we can all relate tobefore and after applying make-up).
The portability of the Instant Smooth Line Correcting Concentrate
also makes it ideal for business travellers, so you really could
put your best face forward when you head for the boardroom direct
from the airport.
Also new to the line are sunscreens for face and body
with their SPF 50 power from a variety
of plant extracts (senna, pea, plane tree, olive and baobab) among
other things, and glam new packaging for the signature Clarins beauty
oils Dubroff and the seemingly ageless Moore swear by. Though the
press did not get oils in their go-kits, we did get a generous tub
of another Clarins staplethe Extra Firming Body Cream.