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Lucire: Fashion

A dash of Paris couture in New York With Lanvin involved, the fashion was always going to be more outrageous than at a typical H&M catwalk show.

Lanvin loves H&M in New York, too

Lanvin and H&M brought a touch of Parisian joie de vivre to New York, launching the fruits of their collaboration Stateside last night
photographed by Dan Lecca, Patrick McMullan, Jamie McCarthy/WireImage for H&M, and Billy Farrell Agency, and courtesy Hennes & Mauritz


WITH SOME PROCEEDS TO UNICEF, a special haute couture show last night (November 18) in New York kicked off the US début of the Lanvin Loves H&M collaboration.

Announced in September, Lanvin artistic director Alber Elbaz and menswear designer Lucas Ossendrijver are behind the new collection for the Swedish-owned mass-market chain, which hits 200 H&M stores worldwide on November 23.

North American customers get the collection on the 20th.

The haute couture show, held at the Pierre Hotel, saw Elbaz host, and was attended by celebrities including Andie MacDowell, Leelee Sobieski, Emma Roberts, Sofia Coppola, Elisa Sednaoui, Anna Sui, Tory Burch, and Patrick Demarchelier. Models on the catwalk included Asia Chow, Pixie Geldof, Dree Hemingway, Olga and Anna Dello Russo.

H&M creative adviser, Margareta van den Bosch, said in a release, ‘It’s such a fantastic experience to see how creatively Alber Elbaz uses his designs to form a couture experience for our exclusive fashion show in New York. Working with this incredibly gifted designer has been like an ongoing fashion moment, and we’re thrilled to offer his masterpieces to our customers.’

Elbaz has said that every single piece must identifiably be the work of Lanvin and he tried to encapsulate the brand’s joie de vivre into the H&M line. Judging by the playfulness of the collection, he has succeeded.

The menswear collection, by Ossendrijver, includes tuxedos made for daywear and jogging pants.

Sofia Coppola said, ‘I think Alber Elbaz is great. I love what he does at Lanvin, it’s so girly and playful and confident. It’s so cool he’s working with H&M—it makes it so accessible to all kinds of young people to be able to afford it and wear it.’

Coppola has hit the concept on the head. Since 2002, H&M has sought the likes of Roberto Cavalli, Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Sonia Rykiel and Jimmy Choo to collaborate on the notion of “accessible luxury”.

Andie MacDowell echoed the sentiment. ‘I’m a big fan of Lanvin. I can afford Lanvin and my daughter can afford H&M, and now my daughter’s going to have the opportunity to have a little bit more pizzazz.’

UNICEF will benefit from an auction of five original Elbaz sketches and some looks from the show, at The online auction will end on November 26, at midnight CET. •

New York’s celebs turn out for H&M Celebrities included (clockwise from above right) Lisa Airan in Lanvin for H&M. Andie McDowell and Rainey Qualley. Sofia Coppola and Anna Sui. Emma Roberts. Elettra Wiedemann in Lanvin for H&M. Patrick Demarchelier and Andie MacDowell.

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Lucire 2010 | The Global Fashion Magazine Lucas Ossendrijver: le monde à la mode
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photography courtesy Lanvin
Lucire 2010 | The Global Fashion Magazine

Sonia Rykiel’s Parisian spectacle
Sonia Rykiel and H&M launched their collaboration with a spectacular party—a mini-carnival, in the words of Kate Bosworth—at the Grand Palais




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