ON JULY
6, Mercedes Fashion Week Berlin staged its ninth season in the urban,
edgy German capital city. The summer and spring collections were
presented in a tent on Strasse des 17 Juni with the main entrance
to the tent facing the most famous landmark of the city, Brandenburg
Gate. Bread and Butter, the leading international trade fair for
street and urban wear also took place from July 6 to 8 at Berlins
former Tempelhof Airport.
Together with the Berlin Senate Department for Economics,
Technology, and Womens Issues, Berlin Partner GmbH also supported
the events of Berlin Fashion Week. While the Senate Department co-finances
individual formats, Berlin Partner markets the capital city as an
emerging fashion metropolis and leading business location.
The week was packed full of events, with dozens of designers
and showcases filling every possible timeslot. Said Maia Guarnaccia,
Vice President of IMG Fashion Europe,
Even with the increase in timeslots with the addition of the
Studio presentation space, our schedule is at the maximum amount
of shows possible in the facility. With designers such as
Allude, Basler, Dimitri and Lena Hoschek included in the line-up
for the week, the clothes reflected the attitude that Berlin is
known for: edgy yet chic.
Much
of Alludes summer collection featured cool colours and symmetrical
designs with classic pieces that can be worn again and again. Standouts
from the collection included a white floor-length dress with a modest
crew neck cut offset by the dramatic front slit, a silver ensemble
with a front zip, cinched waist and short skirt, perfect for those
hot summer nights spent clubbing in Berlins never-ending array
of nightclubs. The nude high-waisted skirt ande-shoulder bandeau
piece also wowed the audience and brought back memories of 1950s-era
bathing suits with a twist. Stripes also played a significant role
in the collection, the striped hooded cardi dresses providing that
fun yet casual air that Berlin can also be known to have.
Baslers collection focused much more on the animal
prints, adding an element of ferocious sexiness to the catwalk.
The silken dress with the two-toned leopard print proved a hit,
appealing to those in the audience who were looking for that perfect
outfit for Berlins chic nightclubs while the leopard top and
black high-waisted shorts complete with gold zippers perfect for
that a day out on the town. The front-cinched little black dress
reinvented what we all know as the essential staple to any womans
closet and the metallic gold skirt paired with the black blazer
with gold zippers is perfect for that business event.
Dimitri (above right and below) tended towards
a summery chic in his collection, pairing flowing and classic cuts
with neutral pieces, scattered with the occasional vibrant dress.
The delicate metallic sand dress complete with a black belt and
crew-cut neckline exudes class while accentuating delicate collarbones
and long legs. Sheer fabric paired with delicate linen also proved
a hit with the cream coloured dress taking on a flirty personality,
contrasting heavily with the vibrant, body-hugging mermaid-esque
blue ballgown. The white high-waisted, knee-length skirt coupled
with the sheer white blouse looked both professional and seductive,
perfect for any woman who wants to spice up her wardrobe a bit.
continued
Dimitri
Michael
Sontag
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Allude
Basler
Lena Hoschek
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