Icebreaker announces Realfleece jackets incorporating nanotechnology
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. This season, Icebreaker has created a water-resistant jacket in its Realfleece range, showing that through innovation and the use of what it dubs nanotechnology, nature trumps plastic again. Icebreaker says its Realfleece Nano […]
Stolen Girlfriends’ Club: away with snobbery, setting a catwalk show in a supermarket
We have to hand it to Stolen Girlfriends’ Club for its innovative supermarket catwalk on Thursday, which seemed very of-the-moment. The New Zealand fashion label took over the Victoria Park, Auckland branch of New World supermarket, with its models walking down each of the 20 aisles over six minutes, treating the public to an unanticipated […]
Kiwi entrepreneurs launch Snapr to share mobile photos
[Cross-posted] My friend Edward Talbot (son of fashion designer Helen Talbot), and his friend and business partner Rowan Wernham, launched their Snapr (sna.pr) service today. It’s the ideal way to share geotagged photographs in the 2010s, and I expect these guys to do some great things as Snapr takes off. Snapr was the only […]
Volvo gives more info on electric C30 hatchback
Volvo showed an electric C30 some time ago. Still a concept, the company is showing more details, with a test fleet promised for 2010. The cars can run on electricity on a single charge for 150 km—which means it suits 90 per cent of European drivers. Our video below has comments from Volvo, as […]
Branding New Zealand: a discussion
[Cross-posted] I had a very productive time in Christchurch, especially at The Future of Fashion II conference organized by Fashion Industry New Zealand (FINZ). It was also wonderful to connect to the folks at CPIT there. One question that arose after my presentation (which can be found in written form on this site) was […]
Saab can reach for the sun, under Christian von Koenigsegg
[Cross-posted] I never expected this a few years ago, but a few weeks ago, it was becoming more likely: Koenigsegg will buy Saab, says The New York Times. GM and Koenigsegg say there is now a memorandum of understanding, contingent on loans from the European Investment Bank, guaranteed by the Swedish government. I […]
Lagonda returns at Salon de Genève—but will it fly?
We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda. Lagonda is a brand that celebrates its centenary […]
