Lucire
The global fashion magazine May 17, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

January 30, 2016/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.    The previous promo showed Beckham discovering that comedian Kevin Hart dressed […]

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Elsa Hosk appears on Victoria’s Secret’s first Swim catalogue for 2016

January 7, 2016/2.58

Swedish-born model Elsa Hosk appears on the cover of Victoria’s Secret’s first Swim catalogue for 2016.    Photographed by Guy Aroch on Bora Bora, French Polynesia, the image sees Hosk wear the company’s Crochet Bikini.    It is Hosk’s first cover for the Swim catalogue series. She has appeared in the Victoria’s Secret Fashion Show […]

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Absolut releases dazzling limited-edition Electrik bottles to close 2015

November 26, 2015/2.58

The world’s most famous vodka brand, Absolut, has released its limited-edition, celebratory end-of-year bottles, dubbed Absolut Electrik.    The blue and silver bottles feature semi-transparent coating, representing ‘Absolut’s signature cobalt blue and the electrical conductivity of silver,’ according to the company.    In a release, Kathryn Love, Absolut’s marketing manager for New Zealand, said, ‘Over […]

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Stoneleigh hosts pop-up bar for Volvo Ocean Race’s Auckland stopover

January 27, 2015/4.16

From top The Stoneleigh pop-up bar at the Auckland stopover of the Volvo Ocean Race. Scenes at sea over the weekend during the Volvo Ocean Race: from the all-women Team SCA, where Sam Davies and crew sail past a traditional Vietnamese fishing boat; and on board Dongfeng Race Team. When the Volvo Ocean Race hits […]

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David Beckham shows his new H&M Bodywear range alongside menswear essentials

January 20, 2015/20.30

David Beckham has lent his name to another sub-brand for Hennes & Mauritz for spring, called Modern Essentials Selected by David Beckham.    This time, the football star will choose his favourite H&M menswear pieces, complementing his original H&M Bodywear line. A new spring 2015 Bodywear line will also début on the same day, March […]

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