Lucire
The global fashion magazine September 27, 2022 

Renewing our link to TopButton.com

October 3, 2007/0.16

This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com.    I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another.    We’ve put a […]

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Mailing follies

October 2, 2007/1.16

A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this.    ‘Have you received the samples yet?’    ‘No, where did you send them?’    ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’    China?    Let me repeat that: […]

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OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. […]

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The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

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This looks familiar

September 30, 2007/12.28

Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog:    That’s Gemma Ward again in the centre. At least it’s part of the same […]

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Welcome to Vogue India: it’s about time

/4.39

  As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]

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Curves are back at Prada

/1.49

From the Murdoch Press today, reporting from Milano. THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin […]

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What of the old news page?

September 29, 2007/14.37

Before this blog started, we were collecting feeds from myself, US editor-at-large Summer Rayne Oakes, travel editor Stanley Moss and US correspondent Arabella Marie (pictured at left, in a very Americanized head shot) and putting the headlines and the first few words that followed them on to the Lucire news page.    That page has […]

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The L word (and other letters)

/1.55

[Cross-posted] I’ve commonly connected the brand-name research and work of Strategic Name Development with Bill Lozito, forgetting that this is not a one-man company. Diane Prange has been blogging at the company’s space, NameWire, and summarized some of their recent research, which I found quite fun.    She begins: Strategic Name Development conducted proprietary consonant research […]

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