Pirelli is not a name normally associated with watches—tyres and calendars come to mind—but the Italian company has used its connections with fashion to stretch its brand. The P-Zero Thin Time watch continues this journey for Pirelli, with a 42 mm case, and it is water resistant to 10 ATM or 100 m. The watch […]
Tag: brand extension
Viva La Juicy to launch March 23 in New Zealand
Elizabeth Arden will launch the Viva La Juicy fragrance in New Zealand, extending its Juicy Couture range. The new scent mixes mandarin orange, wild berries, honeysuckle, gardenia and creamy amber. On-sale is March 23, available in 50 and 100 ml bottles (NZ$110 and NZ$155). The line also includes Viva La Body Lotion, a delicious […]