We’ve had brands that talk about their social conscience as far as the environment is concerned. Danish fashion house Blend A/S has taken its activities further: by creating a campaign that centres on the idea of global unity. Its aim is to speak to the globally minded consumer, one which Lucire identified in 2003–4 […]
Denmark launches clothing with high UV protection
On April 28, Kræftens Bekæmpelse (the Danish Cancer Society) launched a campaign against skin cancer, opened by Crown Princess Mary. Danish designers have created a fashion range high in UV protection made with sustainable materials. The clothes have been tested for ultraviolet radiation with the UV-801 test at the Institute of Technology, Denmark. The video […]
