Donald Schneider

The global fashion magazine September 23, 2023

Beyoncé as Mrs Carter in H&M video released, showing the star in bikinis and summer styles

April 25, 2013/9.58

As expected, H&M and Beyoncé have released their video jointly promoting the fashion brand and her latest music, entitled ‘Beyoncé as Mrs Carter in H&M’. The video follows the star’s release of a teaser promoting her Mrs Carter Show World Tour, which kicks off this month. It was first posted on her YouTube channel. […]

Beyoncé is H&M’s next model—retailer ties summer campaign with her tour and new song

March 21, 2013/11.17

April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with Beyoncé, who will appear in print and TV advertising for its summer 2013 collection. […]