Chanel unveils Jean-Pierre Jeunet-directed promo starring Audrey Tautou
Chanel’s latest No. 5 TVC, starring Audrey Tautou and directed by Jean-Pierre Jeunet, finally débuted this month (fittingly, on the fifth day of the fifth month). We think it’s one of the most stylish promotions ever filmed. Filming locations include a railway station in Nice and on the Bosphorus in İstanbul. You may also like […]
Court dress exhibition begins tomorrow at Versailles
Photo copyright Jean-Baptiste Leroux Costume pays court to the Palace of Versailles for an exhibition entitled Court Pomp and Royal Ceremony, to be held from March 31 to June 28, 2009. This exhibition is dedicated to court dress and to the influence of French fashion in European courts, featuring some 200 exhibits. Most of […]
Renault launches Laguna 3 ad campaign with Eric Cantona
Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media. Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light. The campaign breaks today in France […]
Elizabeth Banks is L’Oréal Paris’s latest spokeswoman
Above: Elizabeth Banks with Paul Rudd in a popular scene from Role Models. Our words last year: Elizabeth Banks is the it girl of 2008–9. It seems L’Oréal Paris agrees, with footage of Banks’s first TVC for the French cosmetics giant hitting the press today. Last October, Lucire promoted Zack and Miri Make a Porno, […]
Views from the Medinge Group’s Brands with a Conscience 2009 ceremony
With all that was going on during New York Fashion Week, we decided to delay these videos in case they got lost. They’re from the Brands with a Conscience ceremony at MIP in Paris earlier this month (we detailed the winners here at Lucire in January), which the Medinge Group has been running for six […]
Renault revises Clio 3, one of our favourite superminis
One of our favourite small cars—we drove a Renault Clio along the South Island coast in New Zealand, from Christchurch to Aramoana and back (see Lucire no. 26)—is getting a relaunch at the Salon de Genève next month. The revised Clio 3 has a new front end, making it look more purposeful like the new […]
TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners
Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400. Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, […]
Carla Bruni-Sarkozy sues over nude photograph on bags
French First Lady Carla Bruni-Sarkozy is suing Pardon, a Reunion-based clothing company, for using a nude image of her from a 1993 photo shoot on one of its bags. The caption reads, ‘Mon mec aurait du m’acheter du Pardon,’ or ‘My man should have bought me Pardon.’ Bruni-Sarkozy’s lawyer’s spokesman, Iqbal Akhoun, has told […]
The winners of Sloggi’s Most Beautiful Bottom in the World contest, co-sponsored by Lycra, have been chosen by a jury in Paris. Brazilian Melanie Nunes Fronckowiak, 20, and Frenchman Saiba Bombote, 27, were the winners, taking away €15,000 in prize money, modelling contracts for the next Sloggi campaign, and insurance. Fronckowiak is no […]
Official: Laetitia Casta is the new face of Ralph Lauren Notorious
It’s not really a surprise, since news of this leaked out months ago, but yesterday did mark the official announcement of French (super?) model and actress Laetitia Casta as the new face of Ralph Lauren Notorious, the new fragrance. Read our story here—including our claim that Casta, till recently, had a higher profile as a […]
