Lucire
The global fashion magazine July 22, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

More is more: Iris Apfel’s H&M collaboration hits stores April 14

March 9, 2022/11.07

  More details of the Iris Apfel × H&M collection, teased last September, have emerged, with the collaboration hitting select H&M stores and hm.com on April 14. The collection is in the flamboyant and bold Iris Apfel trade-mark style, with particularly fun items such as a tiered skirt with an extravagant flower print, an emerald […]

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H&M releases new collaboration with Sabyasachi this week

August 9, 2021/13.37

H&M has announced its launch date for its collaboration with Indian designer Sabyasachi.    Delayed because of the pandemic, the Swedish retail giant says the collection will drop on August 12, with womenswear at select H&M stores and hm.com, and menswear exclusively at the latter.    The Sabyasachi × H&M collection brings a relaxed sophistication […]

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H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer

June 24, 2021/14.49

Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration.    Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags.    Light and summery, the Brock Collection × […]

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Simone Rocha is H&M’s next designer collaboration

January 14, 2021/15.28

H&M London-based Irish designer Simone Rocha is the next collaborator with H&M, with a collection launching March 11, comprising clothing for women, men and children—the first time Rocha has completed a collection for the entire family. Each category includes a full wardrobe. Also under the Simone Rocha × H&M banner are jewellery and pearl-embellished footwear. […]

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H&M’s new Conscious Exclusive collection to feature Eastman Naia Renew cellulosic fibre

November 20, 2020/22.48

Lucire is the first fashion partner of UN Environment. One of fabrics used by H&M’s Conscious Exclusive autumn–winter 2020–1 collection, being released December 1, is Eastman Naia Renew cellulosic fibre.    Naia Renew is made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics, including carpet fibres and plastic packaging—traditionally […]

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H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

September 24, 2020/14.24

The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in […]

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Johanna Ortiz × H&M: full collection to drop on March 12

March 3, 2020/17.42

Matt Jones Recognizing the power of the Latin American market, H&M’s full collection with Colombian designer Johanna Ortiz—who has both a following in her home market as well as the US—will launch in March with 19 pieces.    This follows the four pre-drop dresses. Like the initial pieces, the collaboration features an exotic colour palette, […]

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