Lucire
The global fashion magazine May 9, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Fashion round-up: different hemispheres, different seasons

June 22, 2020/11.22

New Zealand-founded label Icebreaker has shown its autumn–winter 2020 collection, with the staples that we’ve come to love from this outdoor wear label, including tops, vests, shirts, puffer jackets, and leggings. The brand continues to incorporate super-fine merino wool, which in Icebreaker’s case is ethically sourced from growers who have banned mulesing. The wool is […]

Read more



Icebreaker releases spring–summer 2015–16 campaign, starring Vinnie Woolston

October 11, 2015/4.44

Model and actor Vinnie Woolston stars in Icebreaker’s spring–summer 2015–16 campaign, photographed at Pakiri Beach on the east coast of New Zealand’s North Island.    Icebreaker says Woolston ‘exudes a rebellious and confronting sense of energy,’ fitting in with the campaign’s theme of an urban adventurer who seeks to explore, challenged by the unknown. The […]

Read more



Icebreaker launches winter 2013 collection with more ‘nanotechnology’ designs

December 13, 2012/23.51

Top The Icebreaker tunic. Above Icebreaker Highline three-quarter jacket. Icebreaker has launched its winter 2013 collection, which the company calls its ‘most innovative and technologically advanced.’    In some of the offerings, the company’s soft shell construction has been combined with its Bluesign-accredited ‘nano’ particles, which feature a ridged surface that allows water, oil and […]

Read more



Icebreaker announces Realfleece jackets incorporating nanotechnology

June 14, 2012/13.08

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. This season, Icebreaker has created a water-resistant jacket in its Realfleece range, showing that through innovation and the use of what it dubs nanotechnology, nature trumps plastic again.    Icebreaker says its Realfleece Nano […]

Read more



Casual but smart: Icebreaker announces Realfleece 260 mid-layer range

June 9, 2011/0.23

Stay cosy and warm this winter without having to pile on thick and heavy layers, with Icebreaker’s new Realfleece 260 mid-layer range. These luxurious merino items offer a natural alternative to other synthetic fleeces. Wearing the casual but smart Realfleece means that you don’t have to swap style for warmth as you go to the […]

Read more



Icebreaker to donate March 3 takings

March 3, 2011/3.18

Icebreaker has said it will donate its takings from its March 3, 2011 sales to the Red Cross appeal for the Christchurch, New Zealand earthquake.    The donation will include sales from all its online stores globally. ‘March 3’ will presumably finish as the last time zone reaches midnight on Icebreaker’s ecommerce store: from 9 […]

Read more



Urban jungle

August 30, 2010/6.48

The new collection from iconic New Zealand label Icebreaker features a stunning spectrum of nature-inspired garments that transforms world-class technical fabrics and designs into style on the street.    Summer bright hues dominating this season in viola, ember and turquoise are balanced with neutral tones of flax and snow to create wearable city clothes. Many […]

Read more